Examples of KPIs for webinar nurturing
Posted: Wed Jan 22, 2025 7:15 am
In addition, there are many benefits to using this system, such as being able to notice the ideal aspects of what you wanted your potential customers to do when creating your customer journey, or discovering information that you had overlooked. We recommend actively adopting this system. [Point 2] Consider the conversion point hurdle Set multiple conversion points as touch points with potential customers. A conversion point refers to an outcome on the website, such as completing an inquiry.
When creating a scenario, it is necessary to take into lebanon telegram data account that the psychological hurdles of potential customers change for each conversion point. It is important to recognize that making an inquiry or setting an appointment is the highest hurdle, and to set a conversion point that is a little lower than that. The psychological hurdles of these potential customers vary slightly depending on the products and services you offer, but there are differences such as the following: Conversion points The height of the hurdles Appointment setting inquiry Free Trial Webinar Registration Free Information Session Request information Newsletter Sign-Up For example, "Requesting information" or "Subscribing to an email newsletter" have a high benefit to potential customers in that they can obtain the information they want, so the psychological hurdle is low.
On the other hand, even if you call a potential customer who has requested information and guide them to a sales meeting, the issue has not yet been made apparent, so it is unlikely that this will immediately lead to "setting an appointment" (. Therefore, in order to get these potential customers to consider your company's products and services, you need to provide them with additional information. Specifically, it is effective to guide them to a "free trial" or "free information session," or to "apply for a webinar" that introduces case studies.
When creating a scenario, it is necessary to take into lebanon telegram data account that the psychological hurdles of potential customers change for each conversion point. It is important to recognize that making an inquiry or setting an appointment is the highest hurdle, and to set a conversion point that is a little lower than that. The psychological hurdles of these potential customers vary slightly depending on the products and services you offer, but there are differences such as the following: Conversion points The height of the hurdles Appointment setting inquiry Free Trial Webinar Registration Free Information Session Request information Newsletter Sign-Up For example, "Requesting information" or "Subscribing to an email newsletter" have a high benefit to potential customers in that they can obtain the information they want, so the psychological hurdle is low.
On the other hand, even if you call a potential customer who has requested information and guide them to a sales meeting, the issue has not yet been made apparent, so it is unlikely that this will immediately lead to "setting an appointment" (. Therefore, in order to get these potential customers to consider your company's products and services, you need to provide them with additional information. Specifically, it is effective to guide them to a "free trial" or "free information session," or to "apply for a webinar" that introduces case studies.