Not only creating scenarios but also scoring is important
Posted: Wed Jan 22, 2025 7:09 am
When setting KPIs, it is recommended to consider scoring. Scoring is the act of converting the actions and attributes of potential customers into points. Based on the results of the scoring, you can decide which customers to prioritize in your approach. An example of scoring is as follows: Example of scoring behavior +3 points if you open the email +5 points if you click on the link in the email Example of scoring attributes +10 points if you are a manager with decision-making power +15 points if you have 100 or more employees For example, in the above example, Email open rate Email link click rate In other words, if you can set "email open rate" or "email link click rate" as KPIs and improve them, you can increase the number of people who will lead to business negotiations.
The number of emails sent is determined to some iraq telegram data extent by the person in charge's man-hours. Therefore, it may be possible to simulate how much the number of emails opened will increase if the email open rate is increased by 1%. In this way, by setting KPIs based on scoring, you can analyze and improve the figures that actually lead to sales negotiations. Examples of KPIs to set for lead nurturing Let me give you an actual example.
In lead nurturing, it is effective to track the following figures as KPIs. Lead nurturing kpis By tracking the above figures, it will be easier to analyze the issues that will improve the results of lead nurturing, and you will be able to confirm the specific results. However, you may be wondering what to look at for each measure. So, from here, we will introduce the following three specific KPI candidates. Example email nurturing KPIs Example KPIs for phone nurturing Examples of KPIs for webinar nurturing Let's take a closer look at each one.
The number of emails sent is determined to some iraq telegram data extent by the person in charge's man-hours. Therefore, it may be possible to simulate how much the number of emails opened will increase if the email open rate is increased by 1%. In this way, by setting KPIs based on scoring, you can analyze and improve the figures that actually lead to sales negotiations. Examples of KPIs to set for lead nurturing Let me give you an actual example.
In lead nurturing, it is effective to track the following figures as KPIs. Lead nurturing kpis By tracking the above figures, it will be easier to analyze the issues that will improve the results of lead nurturing, and you will be able to confirm the specific results. However, you may be wondering what to look at for each measure. So, from here, we will introduce the following three specific KPI candidates. Example email nurturing KPIs Example KPIs for phone nurturing Examples of KPIs for webinar nurturing Let's take a closer look at each one.