Joe Vitale Principle
Posted: Wed Jan 22, 2025 7:06 am
Suitable for landing pages, websites, social networks, newsletters, promotional materials.
The formula is distinguished by its maximum detail. In practice, it is used both in whole and in part.
The template looks like this:
Attention: attract users with a unique selling proposition, discounts, promotions and other goodies.
Promise: Offer something incredibly attractive and beneficial.
Desire: appeal to emotions, advise some of the key features of band to imagine that the product has already been purchased, and what wonderful benefits it has brought, etc.
Persuasion: provide arguments that the product is really good (support with numbers, photos, reviews).
Dialogue: Prepare responses to possible objections.
Reminder: Reiterate the benefits the product will bring.
Action: encourage them to fill out an application form, click on a link, make a phone call, etc.
PMHS: Pain - More Pain - Hope - Solution
Suitable for landing pages, websites, social networks, newsletters.
PMHS Selling Text Model
To describe it in a nutshell, here you first scare the client with his own suffering, and then slip him a solution in the form of your product (service):
Pain: voice your client’s problems and fears.
More pain: Press harder on a weak spot, adding fuel to the fire by describing what problems will follow in the future.
Hope: You convince that everything can still be changed.
Solution: Present your product as the perfect solution to a problem.
An example of how you can write a sales text using this scheme:
Do you constantly have headaches and back pain from sitting at the computer? (Pain)
Do you already notice that after a long day at work your head, neck, back are buzzing, you feel a loss of strength and lack of energy?
An incorrectly chosen chair, an uncomfortable posture and a sedentary lifestyle lead not only to migraines, but also to more serious consequences: curvature of the spine, problems with blood pressure and neuroses. (More pain)
To avoid irreversible changes in the body and reduce the negative impact on health, you need to properly organize your workplace. (Nadezhda)
Find a chair and desk that are truly comfortable to work at – book a consultation with a specialist. (Solution)
The formula is distinguished by its maximum detail. In practice, it is used both in whole and in part.
The template looks like this:
Attention: attract users with a unique selling proposition, discounts, promotions and other goodies.
Promise: Offer something incredibly attractive and beneficial.
Desire: appeal to emotions, advise some of the key features of band to imagine that the product has already been purchased, and what wonderful benefits it has brought, etc.
Persuasion: provide arguments that the product is really good (support with numbers, photos, reviews).
Dialogue: Prepare responses to possible objections.
Reminder: Reiterate the benefits the product will bring.
Action: encourage them to fill out an application form, click on a link, make a phone call, etc.
PMHS: Pain - More Pain - Hope - Solution
Suitable for landing pages, websites, social networks, newsletters.
PMHS Selling Text Model
To describe it in a nutshell, here you first scare the client with his own suffering, and then slip him a solution in the form of your product (service):
Pain: voice your client’s problems and fears.
More pain: Press harder on a weak spot, adding fuel to the fire by describing what problems will follow in the future.
Hope: You convince that everything can still be changed.
Solution: Present your product as the perfect solution to a problem.
An example of how you can write a sales text using this scheme:
Do you constantly have headaches and back pain from sitting at the computer? (Pain)
Do you already notice that after a long day at work your head, neck, back are buzzing, you feel a loss of strength and lack of energy?
An incorrectly chosen chair, an uncomfortable posture and a sedentary lifestyle lead not only to migraines, but also to more serious consequences: curvature of the spine, problems with blood pressure and neuroses. (More pain)
To avoid irreversible changes in the body and reduce the negative impact on health, you need to properly organize your workplace. (Nadezhda)
Find a chair and desk that are truly comfortable to work at – book a consultation with a specialist. (Solution)