Product properties
They are not benefits, but they are definitely worth talking about because many people pay attention to specific, measurable properties when making a purchase.
This block can be expanded if your product is cooler than its competitors, but if this is not the case, then keep the volume of this description to a minimum.
Proof of your superiority
People are now bombarded what is 99 acres with offers to buy from all sides. And it is not so easy to attract attention to your brand, especially if it is not yet familiar to the person.
How to do this? – Provide evidence that your product is really good. Show customer reviews, information from questionnaires, a video recorded for marketing purposes demonstrating the cool qualities of the product (service). Let the audience see that you are trustworthy. It would be a good idea to tell about the company's merits, awards, prizes, reviews, successful cases and letters of gratitude in the sales text.
In this case, you should act in two directions: demonstrate that the company itself is excellent, and that it produces a cool product. That is, there should be at least two types of evidence. But be sure to remember that every phrase about a certain product being the ultimate dream should also be confirmed with specifics, figures, and other data.
A set of loud words in a sales text is not the main thing; convincing facts are needed here.
Possible losses
Here, describe as clearly and precisely as possible what the reader will lose if he does not buy your product (service). Let him feel all the possible sorrows.
Why is this necessary? People do not like deprivation, the loss of some of their comfort. Often, salvation from troubles outweighs even the desire for some pleasures. So in the sales text, at least in passing, but it is necessary to mention possible losses.
Product Benefits for Lead Magnet
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To summarize everything that has been said
You can repeat the benefits and advantages again, it won't hurt. Let this block become the most powerful in the text and strengthen the reader's desire to own the offered product.
Here it is important to make a vivid summary of everything said above. Find suitable general words, make a bulleted list, etc. Think about what your audience will perceive better. This is a very important part of the selling text. Not all people are able to highlight the main thing themselves while reading, especially if they read quickly. And some people even like to look straight to the very end, and draw conclusions based on what they see t