Differentiated pricing strategies
Posted: Wed Jan 22, 2025 7:05 am
Let's look at the main pricing strategies that work well to achieve different goals and in different market conditions.
Periodic discount strategy
For this pricing policy, all potential buyers must be divided into groups based on their interests and preferences.
The strategy works well to revive consumer demand for seasonal types of goods during periods of sales decline. The main goal is achieved due to the fact that the target audience knows exactly at what time the seller will provide a discount on its products.
Let's look at an example facebook database of a periodic discount pricing strategy. A company can sell its products in two ways. If it sets the price at 70,000 rubles, it will be able to sell 30 units of goods. If the price is reduced to 55,000 rubles, the sales volume will increase to 60 items. Thus, reducing the cost allows the company to make a greater profit.
The company's products are attractive to 60 potential buyers. Half of them are ready to buy them only at the beginning of the season, and the inflated price of 70,000 rubles per product does not scare them. The second part of people is not tied to the season and is ready to buy at any time, but the cost per unit of goods for them should not be higher than 55,000 rubles.
Periodic discount strategy
What selling price should a company choose?
Half of the target audience is not ready to overpay for the product – and this is a significant part of the company's potential clients who may make repeat purchases in the future. In this situation, the company can use a policy of periodic discounts – that is, sell products based on the different nature of consumer demand.
The best option for the company in the current situation is to sell half of the product range at the beginning of the season at a price of 70,000 rubles per unit, and sell the rest at a reduced price of 55,000 rubles. It turns out that the first group of goods will be given to the target audience group that is ready to pay an inflated price for the urgency of the purchase. At the same time, the second will go with a discount to those customers who are not ready to pay more to purchase the product at the beginning of the season. Thus, the average price per unit of sale will be 62,500 rubles.
This pricing policy is widely used in many niches. For example, prices for movie premieres and performances are always higher than on subsequent days, and prices for off-season travel packages are always lower. The strategy also works well in the case of an outdated product – it is sold with good discounts, or when it is modernized – the price is increased by adding new features and functions. The main condition for using this technique: your cust
Periodic discount strategy
For this pricing policy, all potential buyers must be divided into groups based on their interests and preferences.
The strategy works well to revive consumer demand for seasonal types of goods during periods of sales decline. The main goal is achieved due to the fact that the target audience knows exactly at what time the seller will provide a discount on its products.
Let's look at an example facebook database of a periodic discount pricing strategy. A company can sell its products in two ways. If it sets the price at 70,000 rubles, it will be able to sell 30 units of goods. If the price is reduced to 55,000 rubles, the sales volume will increase to 60 items. Thus, reducing the cost allows the company to make a greater profit.
The company's products are attractive to 60 potential buyers. Half of them are ready to buy them only at the beginning of the season, and the inflated price of 70,000 rubles per product does not scare them. The second part of people is not tied to the season and is ready to buy at any time, but the cost per unit of goods for them should not be higher than 55,000 rubles.
Periodic discount strategy
What selling price should a company choose?
Half of the target audience is not ready to overpay for the product – and this is a significant part of the company's potential clients who may make repeat purchases in the future. In this situation, the company can use a policy of periodic discounts – that is, sell products based on the different nature of consumer demand.
The best option for the company in the current situation is to sell half of the product range at the beginning of the season at a price of 70,000 rubles per unit, and sell the rest at a reduced price of 55,000 rubles. It turns out that the first group of goods will be given to the target audience group that is ready to pay an inflated price for the urgency of the purchase. At the same time, the second will go with a discount to those customers who are not ready to pay more to purchase the product at the beginning of the season. Thus, the average price per unit of sale will be 62,500 rubles.
This pricing policy is widely used in many niches. For example, prices for movie premieres and performances are always higher than on subsequent days, and prices for off-season travel packages are always lower. The strategy also works well in the case of an outdated product – it is sold with good discounts, or when it is modernized – the price is increased by adding new features and functions. The main condition for using this technique: your cust