Many companies spend time and effort to achieve

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There are many implications from this concept. First of all, generic and traditional segmentation strategies are no longer sufficient, such as emails or discounts based on demographic segments.

Instead, looking ahead to the next 10 years, you should be looking to collect hundreds of data points from all your touchpoints and create a single digital netherlands telegram number database profile for each customer, such as using a Customer Data Platform . Then, by applying advanced analytics, you can personalize messages and start introducing a whole host of hyper-personalized services and sales conversations. Here are some examples:

A simple automated email: "Hi Lisa, you're running low on contact lenses and storage solution. We can send a new pack straight to your door. If you'd like to confirm your purchase, click here."

Or you could send a customer an automated message like this: “Hi Steve, we noticed that you buy 5 or 6 shirts during the January sales every year. We’ve created a selection of your favorite brands based on your size and measurements. Would you like to try these products at your local store this weekend?”

In your fashion brand’s web store, an automated script could start a chat between the virtual assistant and the customer: “Hey Sarah, we noticed that you’re looking for a new pair of shoes, but you haven’t decided which ones to buy yet. How about these? They match the blouse and skirt you bought a few weeks ago. What do you think?”

The ultimate goal as a brand or company should be to offer hyper-personalized, automated marketing, sales, service, and CX that has an equally developed human component. this. But, to quote (not exactly verbatim) what a wise man once said, a journey of a thousand miles always begins with the first three steps.