Cost: from 2,490 rubles per month for sites with less than 400 visitors per day. Depending on the required functionality, there is an individual price calculation. Marketing data analysis is collected for an additional fee.
UTMSTAT
Main characteristics:
call tracking;
the ability to create advertising database complex connections through the Api Monster service, without the participation of programmers;
collection of detailed statistics on most required parameters;
the ability to download reports to Google Data Studio;
40+ integrations with CRM, analytical and advertising services (Metrica, amoCRM, Direct, GA, Bitrix24, RetailCRM, Zadarma, etc.).
This is a minimalist service in every sense. Even the official website is quite simple and the visualization on it is minimal. The reports are just tables, no graphs or charts.
However, there is a lot of data here. The service is meticulous in terms of collecting statistics on parameters and listing sources, even such as CPS, CPL, ROMI, ROI, DRR, Cost, Gross Margin.
Bottom line: the service is rough in visualization, but quite budget-friendly, informative and functional. It is best suited for those who can independently analyze table statistics, or are ready to pay UTSTAT or a third-party expert for this.
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Roistat
Cost: from 9,700 to 32,000 rubles per month subject to monthly payment, and from 5,820 to 19,620 rubles for 2 years with a one-time payment for this period. Integration of Roistat and the necessary services is determined separately and the calculation is made individually. Additional options can be connected for a separate cost.
Roistat
Main characteristics:
generate reports and track metrics online on your dashboard;
consolidation of statistics on key metrics of each platform: from impressions to profit received from the channel;
a unique tool for segmenting the customer base;
bidder for automatic bid management in advertising;
multichannel analysis;
automatic audit of advertising settings;
instant notification tool via messenger or SMS when monitored indicators change;
automatic SEO audit;
email tracking;
call tracking, callbacks;
A/B testing etc.
One of the main advantages is the impeccable detailing of the final documentation. So the company is not lying when it says on its website that "all reports are available in just a few clicks." You can generate a document according to any parameters, choosing the necessary internal structure and the most important indicators (conversions into leads and sales, number of applications, visits, etc.).
Another feature that will please analysts is dashboards and other visualization options. For example, you can collect both tabular data and graphs on one page to track the parameters you need.
Bottom line: not the most budget-friendly, but a reliable system from a company that has been on the market for many years. It is possible to integrate almost everything you need and create reports with the maximum number of parameters. An additional plus is a number of automated services (SEO auditor, bidder, etc.).