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Key phrases and different targeting methods

Posted: Wed Jan 22, 2025 6:02 am
by Maksudasm
Such elements of an advertising campaign are not always used. The need to use key phrases or targeting depends on the type of PR events and the place where the advertising campaign is shown. The first ones should be selected with particular care, since they are the ones that users will use to search for a product or service.

To achieve maximum efficiency, reduce promotion costs, and increase the effectiveness of an advertising campaign, competent targeting is required, allowing you to select the target audience according to specified criteria: gender, age, geography, etc.

Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have paytm database conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

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Step-by-step guide to creating marketing KPIs
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Step-by-step template for calculating KPIs for OP managers

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Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
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Download the collection for free
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6 Examples of the Most High-Profile Advertising Campaigns of the 20th Century
Many PR professionals ask themselves: what exactly makes advertising effective, creative, and easy to remember? Let's try to analyze and understand the prerequisites for the success of some of the most original and effective advertising campaigns of the last century.

The 20th century was marked by an advertising boom and the emergence of the PR business. During this period, advertising became a mass and powerful tool for influencing human consciousness. The concept of consumer management through PR had a fundamental impact not only on the economic but also on the cultural life of society, and predetermined its modern essence.

It was in the 20th century that unrivaled examples of advertising in their genius were created, which will serve as training material for professionals in this business for many years to come. Success is possible if the concept of an advertising campaign is chosen correctly. Examp