The Structure of an Effective Lead Magnet
Posted: Wed Jan 22, 2025 5:46 am
Now let's take a closer look at what a lead magnet should be like to interest a potential client, in other words, what you should pay key attention to during development.
Lead Magnet Headlines
It is important that it takes no more than 4 seconds to read the title. Anything longer will not stick in the client's head. The title should be bright and fully reflect the essence of the content.
Here are some ways to make it catchy:
Emphasis on trends (for example, fashionable manicure in 2023).
Checklist indicating 99 acres database the result (set up a target for a VK page).
10 ways to achieve results (learn a foreign language, save a certain amount of money).
The best / interesting / unusual. Such information should be presented in the form of a selection (for example: the most original ideas on how to use space in a small apartment most effectively).
5 most effective tools for solving a specific problem (for example, creating a content plan for blogging on Yandex.Zen).
Demonstration of merits
You should talk about the advantages of the lead magnet, demonstrate all possible benefits to the client. The material should be compiled according to the following algorithm:
Description of the problem.
Ways to solve it.
Advantages.
A description of another problem, the solution to which will not be difficult for you.
Conclusion that it is not worth postponing the closure of the task.
Options for what changes will occur after applying the method described in the lead magnet.
The description of benefits should not take more than 1/4 page.
Product Benefits for Lead Magnet
Source: shutterstock.com
The essence of the problem
It is worth understanding that one lead magnet can offer a solution to only one problem. If you want to close another one with a bonus, it would be better to create two interconnected lead magnets.
Before development, you need to know the answers to the following questions:
What is the root cause of pain?
When did she appear?
What will happen if you don't solve the problem?
The most common mistakes
You are required to let the reader know that the problem will be solved. At the same time, you cannot be too intrusive or agitate. It is better to answer the client the following questions:
What are the most common mistakes?
Why do things sometimes turn out completely differently than planned?
What happens if the wrong decisions are made?
When creating a lead magnet, you can't cut corners. The clie
Lead Magnet Headlines
It is important that it takes no more than 4 seconds to read the title. Anything longer will not stick in the client's head. The title should be bright and fully reflect the essence of the content.
Here are some ways to make it catchy:
Emphasis on trends (for example, fashionable manicure in 2023).
Checklist indicating 99 acres database the result (set up a target for a VK page).
10 ways to achieve results (learn a foreign language, save a certain amount of money).
The best / interesting / unusual. Such information should be presented in the form of a selection (for example: the most original ideas on how to use space in a small apartment most effectively).
5 most effective tools for solving a specific problem (for example, creating a content plan for blogging on Yandex.Zen).
Demonstration of merits
You should talk about the advantages of the lead magnet, demonstrate all possible benefits to the client. The material should be compiled according to the following algorithm:
Description of the problem.
Ways to solve it.
Advantages.
A description of another problem, the solution to which will not be difficult for you.
Conclusion that it is not worth postponing the closure of the task.
Options for what changes will occur after applying the method described in the lead magnet.
The description of benefits should not take more than 1/4 page.
Product Benefits for Lead Magnet
Source: shutterstock.com
The essence of the problem
It is worth understanding that one lead magnet can offer a solution to only one problem. If you want to close another one with a bonus, it would be better to create two interconnected lead magnets.
Before development, you need to know the answers to the following questions:
What is the root cause of pain?
When did she appear?
What will happen if you don't solve the problem?
The most common mistakes
You are required to let the reader know that the problem will be solved. At the same time, you cannot be too intrusive or agitate. It is better to answer the client the following questions:
What are the most common mistakes?
Why do things sometimes turn out completely differently than planned?
What happens if the wrong decisions are made?
When creating a lead magnet, you can't cut corners. The clie