Let’s say you’re a pet food company and products is uk email leads cat dental treats. Once you’ve determined that this is the exact keyword you want to target (“cat dental treats”), it’s time to start your research. Step 1: Manually inspect SERP to understand searcher intent First, we’ll start by manually inspecting the first SERP for this keyword, and answering the following questions: What types of content are on the first page of results? Why are people searching for “cat dental treats”? By answering these two questions in our SERP analysis, we’ll make sure that our plan for creating a pillar page to rank actually makes sense and it’s what searchers want to see on the SERP.
We’ll also better understand all the reasons behind why someone might search this keyword (and we can then address those reasons in the content we create). So let’s answer these questions: Question 1: What types of content are on the first page of results? Answer 1: The first SERP includes a variety of product ads, a People Also Ask section, and a selection of organic blogs and product pages. Types of content found on the SERP for “cat dental treats.