In the "Customer Layer Overview" in the GA4 report, you can view the city distribution of website visitors, and you can also use the "Customer Layer Details" to understand the number of conversions and total revenue in different cities:
Tip 3. Understand mobile conversion rates
This may sound unnecessary, but there are really many websites that have difficulty allowing visitors to convert on mobile devices, and LAP advertising is a mobile advertising medium, so the user experience of mobile websites should never be ignored .
Therefore, before running ads, it's worth checking whether your mobile site needs optimization. In GA4, you can learn about the conversion efficiency of the mobile version by clicking "Technical Details":
GA4 technical details
Better web experience = better conversion rate
Web page optimization is one of the optimization projects that belarus mobile phone number list advertisers must do but is easily overlooked because it is one of the best ways to increase conversion rates. Additionally, optimizing your website for mobile inherently improves conversions across different channels.
Tip 4. Find products/pages with sales potential
In order to clear out inventory, some merchants will choose to place advertisements for large-scale clearance. However, paid advertising is not a panacea. If the sales of a product itself are not good, it is actually difficult for paid advertising to significantly increase sales. When advertising budget is at a premium, using it to promote gold products is a more worthwhile choice.
It is usually not difficult to know which products sell well. However, some products may not be easy for stranger visitors to place an order immediately due to their high unit price. However, this does not mean that the product has no sales potential.