In short it was a disaster
Posted: Wed Jan 22, 2025 4:23 am
Because they don't realize the importance of a specific, relevant landing page many marketers and business owners will simply direct potential customers from their ads to their homepage. This is an understandable but costly mistake. Look – we get it. When you look at your website's homepage it seems to be the most intuitive and easiest to navigate page on the internet. This is something you interact with every day and without realizing it you might be fooled into thinking you're familiar with the page's astonishing ease of use.
The reality is that while your homepage may be perfectly designed netherlands phone number library it still isn’t a good landing page. For example, if you are advertising to an indifferent audience on Facebook then you are directing users to your website who have never been exposed to your business before. They most likely won't know how to navigate from your homepage to any offers you offer them in your ads. This is exactly why using your homepage as a landing page is a costly mistake. It confuses potential customers and confused prospects are less likely to convert.
In fact confused prospects may not even know how to convert. The good news is that this is a completely avoidable problem. You can generate more conversions for your business by building landing pages using the methods I’ll outline below. And since you’re driving more conversions without having to touch an ad, your return on ad spend will work wonders. Okay then. Let's get on with it. Building Landing Pages the “Hard” Way Before we delve into the details of building a landing page from scratch let’s get one thing out of the way – as with other web technologies, there is a learning curve.
The reality is that while your homepage may be perfectly designed netherlands phone number library it still isn’t a good landing page. For example, if you are advertising to an indifferent audience on Facebook then you are directing users to your website who have never been exposed to your business before. They most likely won't know how to navigate from your homepage to any offers you offer them in your ads. This is exactly why using your homepage as a landing page is a costly mistake. It confuses potential customers and confused prospects are less likely to convert.
In fact confused prospects may not even know how to convert. The good news is that this is a completely avoidable problem. You can generate more conversions for your business by building landing pages using the methods I’ll outline below. And since you’re driving more conversions without having to touch an ad, your return on ad spend will work wonders. Okay then. Let's get on with it. Building Landing Pages the “Hard” Way Before we delve into the details of building a landing page from scratch let’s get one thing out of the way – as with other web technologies, there is a learning curve.