how does it record eye movement?

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The most commonly used special eye tracking glasses are those that store 60 images per second . This is because they allow, among other factors, the movement of the eyelids, pupils and eyeballs to be measured quickly and with high precision.

This type of glasses must be associated with software that allows these images to be analyzed in order to draw accurate conclusions. For this reason, we collaborate closely with entities dedicated to quality directors email lists research inneuromarketingand we have the possibility of offering advanced studies in neuromarketing applied to performance marketing and digital marketing . If you want to know more about this practice or want to know what kind of services we could offer you, contact us: our team of experts will advise you without obligation.

Webcams
The webcam method is currently the least reliable, as it can only capture visible light and shadow movements and is entirely dependent on the quality of the camera on the device the user is using and the lighting conditions at the location.

Although it is not as accurate as other methods (called fixed methods), when it evolves enough and the technology of mid-range devices allows high-resolution images to be saved, it may become the main bet for companies that want to do eye tracking studies . This is because this technology will be democratized for anyone who wants to do these studies without the need to invest large sums of money in glasses or special devices.