Copywriting best practices based on data
Posted: Wed Jan 22, 2025 3:36 am
Here are the 7 best practices for cold email copywriting that will help you write messages that convert.
1. Target the right people
Even the best-written cold email campaigns will fall flat if they're not being sent to the right people.
In one survey , 137 business and marketing payroll directors email list executives were asked if they create and document buyer personas as part of their strategy. 71% of those who exceeded their revenue goals had documented buyer personas.
Of the companies that missed their goals, only 26% of them used buyer personas.
A bar graph with the title "use buyer personas to hit your sales goals." The bars show "misses goals," "meets goals," and "exceeds goals." The companies that missed their goals less frequently define and use buyer personas. The companies that meet and exceed goals more frequently use buyer personas
Source: Cintell
Essentially, if you start your cold outreach with a specific buyer persona in mind, and find contacts that match this persona, you're much more likely to meet or surpass your goals.
So before you even write your cold emails, you must stop and define the audience that you'll be sending them to.
What steps should you follow to define your target audience?
Make a list of your best clients
f you don't have clients, list potential clients and start networking with them
Research the attributes of the clients on your list
Identify the common attributes across multiple clients
Create a fictional profile of the person who would buy your product from each of the clients with common attributes
In the profile, include their position, age, goals, path to purchase, and obstacles
Separate your buyer personas into tiers, from most to least revenue
Once you have your buyer personas ready, prioritize the tier-one personas. This allows you to concentrate your efforts on the clients who are most likely to bring in revenue the fastest.
For a complete guide on identifying your target audience, use our guide on ICPs and buyer personas .
1. Target the right people
Even the best-written cold email campaigns will fall flat if they're not being sent to the right people.
In one survey , 137 business and marketing payroll directors email list executives were asked if they create and document buyer personas as part of their strategy. 71% of those who exceeded their revenue goals had documented buyer personas.
Of the companies that missed their goals, only 26% of them used buyer personas.
A bar graph with the title "use buyer personas to hit your sales goals." The bars show "misses goals," "meets goals," and "exceeds goals." The companies that missed their goals less frequently define and use buyer personas. The companies that meet and exceed goals more frequently use buyer personas
Source: Cintell
Essentially, if you start your cold outreach with a specific buyer persona in mind, and find contacts that match this persona, you're much more likely to meet or surpass your goals.
So before you even write your cold emails, you must stop and define the audience that you'll be sending them to.
What steps should you follow to define your target audience?
Make a list of your best clients
f you don't have clients, list potential clients and start networking with them
Research the attributes of the clients on your list
Identify the common attributes across multiple clients
Create a fictional profile of the person who would buy your product from each of the clients with common attributes
In the profile, include their position, age, goals, path to purchase, and obstacles
Separate your buyer personas into tiers, from most to least revenue
Once you have your buyer personas ready, prioritize the tier-one personas. This allows you to concentrate your efforts on the clients who are most likely to bring in revenue the fastest.
For a complete guide on identifying your target audience, use our guide on ICPs and buyer personas .