People who didn't reach objectives for what you solve
Posted: Wed Jan 22, 2025 3:23 am
To help people reach their goals you can go a couple routes:
turn on notifications for people that fit your ICP, if the post about goals add them to a specific campaign created for this
search “#goal”, “#OKR”, “#objectives”, etc. on LinkedIn, select people that match with your target audience, import them to your campaign
To give you an idea, I tried it out for myself using #goalsetting, looked at all the results, and found this post:
post from LinkedIn hashtag search
Then all I had to do was go to their partners email lists profile, activate lemlist extension, and send the lead directly to my lemlist campaign.
how to import the lead to outreach tool
As you can see in the screenshot, I've also added an icebreaker which is going to be a unique intro line for this person.
Plus, the extension will enrich the lead with all necessary info from LinkedIn + their professional email address.
10. Notifications from review websites for who is searching for a tool like yours
You might already be doing this one, but if not it's super easy!
When you have a G2 pro account you can use their buyer intent feature to track who is searching for your software or similar ones.
Based on marketing actions
People who performed actions to show interest in your company specifically.
11. Followers of your company LN page
You'll just need sales nav and follow these steps:
login to sales nav
start searching for leads in “lead results”
add the filters you need to identify your ICP
and finally add the spotlight filter “leads that follow your company's LinkedIn page”
leads that follow your company on LinkedIn search filter
I used “sales” to search, then added the SaaS industry filter, and I also added only management levels under seniority so I knew that we would find decision makers.
Add the “leads that follow your company on LinkedIn” filter, and you're good to go.
Just like that I found 293 people I can target.
turn on notifications for people that fit your ICP, if the post about goals add them to a specific campaign created for this
search “#goal”, “#OKR”, “#objectives”, etc. on LinkedIn, select people that match with your target audience, import them to your campaign
To give you an idea, I tried it out for myself using #goalsetting, looked at all the results, and found this post:
post from LinkedIn hashtag search
Then all I had to do was go to their partners email lists profile, activate lemlist extension, and send the lead directly to my lemlist campaign.
how to import the lead to outreach tool
As you can see in the screenshot, I've also added an icebreaker which is going to be a unique intro line for this person.
Plus, the extension will enrich the lead with all necessary info from LinkedIn + their professional email address.
10. Notifications from review websites for who is searching for a tool like yours
You might already be doing this one, but if not it's super easy!
When you have a G2 pro account you can use their buyer intent feature to track who is searching for your software or similar ones.
Based on marketing actions
People who performed actions to show interest in your company specifically.
11. Followers of your company LN page
You'll just need sales nav and follow these steps:
login to sales nav
start searching for leads in “lead results”
add the filters you need to identify your ICP
and finally add the spotlight filter “leads that follow your company's LinkedIn page”
leads that follow your company on LinkedIn search filter
I used “sales” to search, then added the SaaS industry filter, and I also added only management levels under seniority so I knew that we would find decision makers.
Add the “leads that follow your company on LinkedIn” filter, and you're good to go.
Just like that I found 293 people I can target.