Types of Marketing by Consumer Demand
Posted: Tue Jan 21, 2025 10:51 am
This classification of marketing is the most famous. It can be easily found on the Internet. In addition, it is the most "legitimate", since it was voiced by the American Marketing Association back in 1985. The main criterion for division in it was the nature of consumer demand. Marketing in this classification is as follows:
Conversion.
Beauty salon marketing_rebranding
This type of marketing is paytm database designed to change the negative demand for a product (when it has not produced a positive effect on the audience). That is, in order to activate demand, a company can reissue a product or rebrand it, reduce the price or completely change the promotion strategy.
Stimulating.
Marketing of this type is aimed at changing the indifferent attitude of potential buyers to a product or service. The task of incentive marketing is to interest customers.
You are probably familiar with the following tools of this type of marketing:
a sharp reduction in prices at the initial stage of entering the market (“we’ll first attract buyers with low prices”);
various promotions;
master classes where goods are given away or services are provided free of charge.
Developing.
It could well be called spy marketing. In other words, you establish that there is or will be a demand for a certain product or service that you plan to bring to market.
What is beauty salon marketing?
The goal of developmental marketing is to offer effective tools that can make latent demand real. Developmental marketing and trendspotting have something in common.
Remarketing.
This type of beauty salon marketing revives demand when the audience's interest in the service wanes.
It is reasonable to assume that the remarketing tool in Google Adwords, which brings back customers who have visited your site before, is called precisely because of this (demand revival). In Russia, this technique is called retargeting. As a rule, it is used for promotion in social networks and retargeting in Yandex.Direct.
Synchromarketing.
Beauty salon marketing_discounts
This type of marketing is used to stabilize demand fluctuations, particularly during seasonality. Examples of synchromarketing can be found in the service sector.
Let's say a beauty salon offering different types of hair removal, in order to avoid a decline in the winter period (and this is the worst season for such services), runs a promotion: "30% discount on a photoepilation session until November 15 + free manicure."
Supportive.
It is reasonable to use supportive marketing of a beauty salon if demand equals supply, i.e. demand and competition are stable. Ideal option.
An example is hair coloring services. They are always in demand, since no woman wants to walk around with gray hair.
Hair cutting and coloring services are so popular and the demand for them is so stable that beauty salon marketers only introduce new types of coloring (in demand at a certain moment) to attract even more customers.
Demarketing
Suppose you sell products or services that are so in demand around the world that your supply simply cannot meet all of the demand. Demarketing is the process of adjusting demand (reducing it) to the level of supply (technical production capabilities) using marketing tools.
A good example of a company using demarketing (maybe not in the beauty industry, but still) is Apple. The company not only maintains high prices for its products, unlike other manufacturers of equipment, but also increases them in order to control the ever-increasing demand for its products, which can even be called a rush.
Conversion.
Beauty salon marketing_rebranding
This type of marketing is paytm database designed to change the negative demand for a product (when it has not produced a positive effect on the audience). That is, in order to activate demand, a company can reissue a product or rebrand it, reduce the price or completely change the promotion strategy.
Stimulating.
Marketing of this type is aimed at changing the indifferent attitude of potential buyers to a product or service. The task of incentive marketing is to interest customers.
You are probably familiar with the following tools of this type of marketing:
a sharp reduction in prices at the initial stage of entering the market (“we’ll first attract buyers with low prices”);
various promotions;
master classes where goods are given away or services are provided free of charge.
Developing.
It could well be called spy marketing. In other words, you establish that there is or will be a demand for a certain product or service that you plan to bring to market.
What is beauty salon marketing?
The goal of developmental marketing is to offer effective tools that can make latent demand real. Developmental marketing and trendspotting have something in common.
Remarketing.
This type of beauty salon marketing revives demand when the audience's interest in the service wanes.
It is reasonable to assume that the remarketing tool in Google Adwords, which brings back customers who have visited your site before, is called precisely because of this (demand revival). In Russia, this technique is called retargeting. As a rule, it is used for promotion in social networks and retargeting in Yandex.Direct.
Synchromarketing.
Beauty salon marketing_discounts
This type of marketing is used to stabilize demand fluctuations, particularly during seasonality. Examples of synchromarketing can be found in the service sector.
Let's say a beauty salon offering different types of hair removal, in order to avoid a decline in the winter period (and this is the worst season for such services), runs a promotion: "30% discount on a photoepilation session until November 15 + free manicure."
Supportive.
It is reasonable to use supportive marketing of a beauty salon if demand equals supply, i.e. demand and competition are stable. Ideal option.
An example is hair coloring services. They are always in demand, since no woman wants to walk around with gray hair.
Hair cutting and coloring services are so popular and the demand for them is so stable that beauty salon marketers only introduce new types of coloring (in demand at a certain moment) to attract even more customers.
Demarketing
Suppose you sell products or services that are so in demand around the world that your supply simply cannot meet all of the demand. Demarketing is the process of adjusting demand (reducing it) to the level of supply (technical production capabilities) using marketing tools.
A good example of a company using demarketing (maybe not in the beauty industry, but still) is Apple. The company not only maintains high prices for its products, unlike other manufacturers of equipment, but also increases them in order to control the ever-increasing demand for its products, which can even be called a rush.