When choosing a color for a company's corporate style, it is important to understand how it works and know the basics of the theory. The most significant nuances are:
Primary colors in the palette
This category includes red, blue and yellow. It is on their basis that all other or secondary colors are created. Today, there are many approaches that allow you to work with primary colors in a corporate style.
It is important to remember dentist database that in the color theory of light, the primary colors are blue, purple, and yellow. In printing, the CMYK model is used, which contains blue, purple, yellow, and black, and for screens or monitors, the basic colors are determined by the RGB set, which includes red, green, and blue.
Psychology of color perception
Secondary colors in the palette
This group includes violet, green and orange, which are created from the primary colors. In the color wheel, the secondary color is located between the primary colors that form it:
red and blue form purple;
blue and yellow form green;
red and yellow make orange.
Tertiary colors in the palette
We are talking about secondary colors, slightly shifted along the color wheel, which is reflected in their complex names: red-violet, yellow-orange, blue-green, etc.
To create them in a corporate style, colors are mixed in different proportions, which results in not a pure secondary shade, but one with a predominance of one of them.
The concept of pure color
By pure we mean all the above-mentioned groups, if they do not contain white, black or other tones. They are saturated, bright, life-affirming - they are used in the manufacture of toys, summer clothes, interior design in institutions for children.
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Creating light shades
You can get a light or pastel tone by adding white to any pure color. As a result, the intensity of the bright paint is reduced.
Formation of dark shades
In this case, the pure color is complemented with black to darken and reduce brightness. Such shades can be either slightly muted or closer to black.
The concept of tones
The tone is obtained by adding gray to a pure color, that is, a combination of white and black. Moreover, the ratio of the