Selecting Key KPI Criteria for an Internet Marketer
Posted: Tue Jan 21, 2025 9:12 am
Let's list the most necessary and popular KPIs for a marketer.
Traffic
Shows the amount of traffic (visits, clicks, views) over a certain period of time. This is a rough indicator and needs to be further segmented by different parameters, as it shows how many visitors were attracted, but does not allow us to assess the quality of their visits.
It is better to measure traffic in the context of the audience by month, week and day. In addition, it is possible to track the growth and decline of traffic and identify the reasons for such changes.
Views and traffic
Source: unsplash.com
Conversion Rate
This is the ratio of the boost your business with our doctor database number of visits that resulted in a target action (placing an order, requesting a call back) to the total number of visits. The conversion rate allows you to find out how effectively an advertising channel or web resource converts users into clients.
CTR = (number of visits that resulted in a target action / total number of visits) x 100%
Bounce Rate
Designed to find problem areas on a landing page or website and find out at what stage you are losing customers. Maybe users cannot find the information they need, they find it inconvenient to use the website, or they do not like the resource design.
If you monitor the bounce rate in web analytics systems and eliminate problem areas on the site, then it is quite possible to increase the conversion of landing pages and the engagement of the target audience many times over, returning users and turning them into regular customers.
Bounce rate = (# of users who viewed 1 page / total number of visitors) x 100%
Average order value (AOV)
Shows how much an order costs on average. This KPI is calculated as the ratio of sales revenue for a certain period to the number of orders for the same period. The indicator reflects what the average check size is compared to the market and previous periods.
Average check = revenue / number of orders
Visitor exit points
The indicator reflects on which pages of the resource users finish browsing it or leave it altogether. Having studied the exit points of users, you will find out which pages they leave most often and for what reasons; you will find out which link the visitor used to leave the site; you will understand how you can increase the interest of the target audience in your products or certain information.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download temp
Traffic
Shows the amount of traffic (visits, clicks, views) over a certain period of time. This is a rough indicator and needs to be further segmented by different parameters, as it shows how many visitors were attracted, but does not allow us to assess the quality of their visits.
It is better to measure traffic in the context of the audience by month, week and day. In addition, it is possible to track the growth and decline of traffic and identify the reasons for such changes.
Views and traffic
Source: unsplash.com
Conversion Rate
This is the ratio of the boost your business with our doctor database number of visits that resulted in a target action (placing an order, requesting a call back) to the total number of visits. The conversion rate allows you to find out how effectively an advertising channel or web resource converts users into clients.
CTR = (number of visits that resulted in a target action / total number of visits) x 100%
Bounce Rate
Designed to find problem areas on a landing page or website and find out at what stage you are losing customers. Maybe users cannot find the information they need, they find it inconvenient to use the website, or they do not like the resource design.
If you monitor the bounce rate in web analytics systems and eliminate problem areas on the site, then it is quite possible to increase the conversion of landing pages and the engagement of the target audience many times over, returning users and turning them into regular customers.
Bounce rate = (# of users who viewed 1 page / total number of visitors) x 100%
Average order value (AOV)
Shows how much an order costs on average. This KPI is calculated as the ratio of sales revenue for a certain period to the number of orders for the same period. The indicator reflects what the average check size is compared to the market and previous periods.
Average check = revenue / number of orders
Visitor exit points
The indicator reflects on which pages of the resource users finish browsing it or leave it altogether. Having studied the exit points of users, you will find out which pages they leave most often and for what reasons; you will find out which link the visitor used to leave the site; you will understand how you can increase the interest of the target audience in your products or certain information.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download temp