How to Promote an IT Company on the Internet: 10 Tips
Posted: Tue Jan 21, 2025 8:17 am
Successful and developed blog of the Selectel company on Habr:
External content marketing can increase a lithuania telegram database company's visibility and expertise in the eyes of consumers and even improve search engine rankings.
6. Use context and targeting separately for specific purposes
It is important to understand what you expect from a specific advertising campaign. It is unlikely to give you everything at once, for example, both traffic to blog articles and orders. These are different goals, and therefore different advertisements and creatives.
Goal 1. Attracting traffic
Contextual and targeted advertising can serve as the first point of contact between the client and your brand. Do not expect high sales from such campaigns. Focus the ads on the presentation of the company and product, try to make an impression and be remembered. Media formats work well for this purpose.
Goal 2. Lead generation
In this case, it is extremely important to target ads at a “hot” audience and hook them with a specific benefit, such as a free period of using a service or a noticeable discount.
External content marketing can increase a lithuania telegram database company's visibility and expertise in the eyes of consumers and even improve search engine rankings.
6. Use context and targeting separately for specific purposes
It is important to understand what you expect from a specific advertising campaign. It is unlikely to give you everything at once, for example, both traffic to blog articles and orders. These are different goals, and therefore different advertisements and creatives.
Goal 1. Attracting traffic
Contextual and targeted advertising can serve as the first point of contact between the client and your brand. Do not expect high sales from such campaigns. Focus the ads on the presentation of the company and product, try to make an impression and be remembered. Media formats work well for this purpose.
Goal 2. Lead generation
In this case, it is extremely important to target ads at a “hot” audience and hook them with a specific benefit, such as a free period of using a service or a noticeable discount.