Setting goals and KPIs is perhaps the most important part of creating an SEO strategy

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Set your goals and KPIs
You need to know where you want to be so you can both put an action plan in place to get there, and measure your success and know when you’ve reached your goals (as well as track your progress against them and know when it’s time to change course).

But let's see the difference between goals and KPIs because it is list of georgia consumer email important to set both.

Goals = The end result you want to achieve
KPI = The metrics that demonstrate progress toward your goals
While they are often used interchangeably when it comes to SEO, you should set both up during your strategy creation phase.

To give an example, you would define something like this:

Our SEO goal is to increase organic revenue by €500,000 in the next 12 months. The KPIs we will track to show progress towards this goal are organic impressions, organic traffic (including an increase in non-branded traffic) and placements.