Steps in the sales funnel
Posted: Tue Jan 21, 2025 6:56 am
This is the top of the funnel, where potential customers become aware of your brand, product, or service. They may discover your business through various channels such as social media, search engines, advertising, or word-of-mouth referrals.
This step consists of building your personal brand.
Our top picks?
In this stage, potential customers show cio cto email list interest in your offerings and actively seek out more information. They may visit your website, engage with your content, sign up for newsletters, or attend webinars or events.
At this stage, potential customers are evaluating their options and comparing different solutions to address their needs or challenges. They may research your products or services, read reviews, compare features and pricing, and seek recommendations from peers or industry experts.
Our top picks?
In the intent stage, potential customers demonstrate a strong interest in your offerings and show signs of readiness to make a purchase. They may request demos, consultations, quotes, or trials to further evaluate your offerings and make a decision.
Our top picks?
Evaluation
In this stage, potential customers conduct a final review of your offerings and weigh the benefits against the costs. They may seek clarification on specific features or terms, negotiate pricing or terms, and address any remaining concerns or objections.
This is the bottom of the funnel, where potential customers make a decision to purchase your product or service. They can complete the transaction online, over the phone, or in person, depending on your sales process and distribution channels.
This step consists of building your personal brand.
Our top picks?
In this stage, potential customers show cio cto email list interest in your offerings and actively seek out more information. They may visit your website, engage with your content, sign up for newsletters, or attend webinars or events.
At this stage, potential customers are evaluating their options and comparing different solutions to address their needs or challenges. They may research your products or services, read reviews, compare features and pricing, and seek recommendations from peers or industry experts.
Our top picks?
In the intent stage, potential customers demonstrate a strong interest in your offerings and show signs of readiness to make a purchase. They may request demos, consultations, quotes, or trials to further evaluate your offerings and make a decision.
Our top picks?
Evaluation
In this stage, potential customers conduct a final review of your offerings and weigh the benefits against the costs. They may seek clarification on specific features or terms, negotiate pricing or terms, and address any remaining concerns or objections.
This is the bottom of the funnel, where potential customers make a decision to purchase your product or service. They can complete the transaction online, over the phone, or in person, depending on your sales process and distribution channels.