Create FOMO by offering time-bound promotions
Posted: Tue Jan 21, 2025 6:26 am
The goal here is to stay on top of their mind and nudge them into taking another action on your website. This is why you need to use the behavioral insights you get from your sales tool. Start with a small budget and then optimize it based on the performance.
We also recommend setting up specific workflows and triggers. So once they take that desired action on your ads, you can spark up a conversation that'll lead to a conversion. Don't lose these chief vp compliance email list leads again. Instead, give them a reason to get locked in by offering time-bound promotions. Make sure that whatever promotion or incentive you're offering is actually something they are interested in.
For example, if they've been worried about the pricing, a Black Friday sale is the perfect opportunity to lock them into an annual plan.
7. Monitor and optimize for more
The most important strategy for re-engaging leads is to keep optimizing for success. So when running any of the other steps above, we recommend splitting your campaigns.
With an A/B test, you can see what variation is working best and double down on that. Review your sales pipeline and don't be scared to switch things up if they aren't working.
Also, consider optimizing your speed response time. When a prospect has a question, assign a member of your sales team to deal with these queries or even invest in a chatbot. This way, your leads won't feel unheard and take their business elsewhere.
We also recommend setting up specific workflows and triggers. So once they take that desired action on your ads, you can spark up a conversation that'll lead to a conversion. Don't lose these chief vp compliance email list leads again. Instead, give them a reason to get locked in by offering time-bound promotions. Make sure that whatever promotion or incentive you're offering is actually something they are interested in.
For example, if they've been worried about the pricing, a Black Friday sale is the perfect opportunity to lock them into an annual plan.
7. Monitor and optimize for more
The most important strategy for re-engaging leads is to keep optimizing for success. So when running any of the other steps above, we recommend splitting your campaigns.
With an A/B test, you can see what variation is working best and double down on that. Review your sales pipeline and don't be scared to switch things up if they aren't working.
Also, consider optimizing your speed response time. When a prospect has a question, assign a member of your sales team to deal with these queries or even invest in a chatbot. This way, your leads won't feel unheard and take their business elsewhere.