Helping practitioners have to thoroughly

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From the editors: have you ever faced the situation where it is difficult to get a business moving, where you are the product, just because there is no confidence and a clear plan? understand the issues of promotion. It would seem good to run Instagram, write something on VK and Facebook. But do you need a website? Really? And why can't social networks replace it? And how to make it so that it doesn't cost all the money in the world, and so that it works? Website building expert Alisa Lins will answer all these questions.

Author: Alisa Lins — sales copywriter, web designer. Specialization: websites for online projects and helping practitioners. Experience with sales websites since 2012.

Often the task of "making your own website" seems overwhelming to an expert (psychologist, trainer, sales consultant - anyone helping a practitioner). It gets to the point that a person gives up on this idea, finding various reasons. The most popular one today is "now you can sell through social networks, a website is no longer relevant."



I don't know about others, but "relics of the past", aka old sites of our qatar email list clients, continue to actively generate sales. However, observing the sites that are brought to our studio for audit, I see that people often do not understand the difference between an expert "business card" type site and a landing page, tailored for the task of landing the necessary traffic on it.

In this article, I will help experts understand what kind of site they need and what is the difference between building different types of expert sites. I will not touch upon another important preliminary stage of work - marketing research. But you need to understand that without it, there is no point in approaching site building at all.