Make the text scannable
Posted: Tue Jan 21, 2025 6:21 am
In addition to putting the most important information at the top, make sure the text is easy to scan. Most web readers scan the page to find the specific information they're looking for: if they can't find it easily, they'll move on.
Don't believe it? Try paying attention next time you open a web page you haven't seen before. Are you reading every word from beginning to end? Or are you skipping around looking for the information you want?
Incorporate multimedia
Sometimes a picture (or photo or video) really is worth a thousand words. An easy-to-read chart or infographic can also explain a complex topic better than text alone. If you're not a graphic designer, there are plenty of online tools that can help you make your own graphics, like Canva and Piktochart .
Additionally, images also help break up text, making your page easier to read. Therefore, it is recommended that you have at least one image on each page of your website.
Think like a search engine
Your readers find web content through a variety of avenues: social iran whatsapp resource media, links from other websites, email exchanges, and search engine results. That last method is especially important for web writers. The text can be very well-written and informative, but if it's not optimized for search engines, chances are few people will find it.
Think about your audience again: what search terms would they type into Google? Make sure to include those terms in headlines and subheadings.
Content of your website
The great thing about a website is that it's easy to direct readers from one page to another. Help your readers find more content by linking certain words or phrases to other relevant resources, especially those on your own site. This will help keep people engaged with your content and moving through the site.
Building internal links within your own site also helps with your site's SEO optimization , but keep in mind that links should always be relevant and useful. Don't overload your text with links, people won't know which one to click on.
Don't believe it? Try paying attention next time you open a web page you haven't seen before. Are you reading every word from beginning to end? Or are you skipping around looking for the information you want?
Incorporate multimedia
Sometimes a picture (or photo or video) really is worth a thousand words. An easy-to-read chart or infographic can also explain a complex topic better than text alone. If you're not a graphic designer, there are plenty of online tools that can help you make your own graphics, like Canva and Piktochart .
Additionally, images also help break up text, making your page easier to read. Therefore, it is recommended that you have at least one image on each page of your website.
Think like a search engine
Your readers find web content through a variety of avenues: social iran whatsapp resource media, links from other websites, email exchanges, and search engine results. That last method is especially important for web writers. The text can be very well-written and informative, but if it's not optimized for search engines, chances are few people will find it.
Think about your audience again: what search terms would they type into Google? Make sure to include those terms in headlines and subheadings.
Content of your website
The great thing about a website is that it's easy to direct readers from one page to another. Help your readers find more content by linking certain words or phrases to other relevant resources, especially those on your own site. This will help keep people engaged with your content and moving through the site.
Building internal links within your own site also helps with your site's SEO optimization , but keep in mind that links should always be relevant and useful. Don't overload your text with links, people won't know which one to click on.