Thanks to the digital marketing revolution, influencers now represent one of the most commonly used strategies for businesses across social platforms.
UK companies are no different. Research on usa business email list Sprout’s UK influencer marketing hub found that one in four UK adults has been impacted by influencer recommendations.
But partnering with any influencer doesn’t guarantee success; companies need to work with influencers who share their audience and values.
If you’re a UK business, and particularly if your audience involves parents and families, you should be working with family influencers.
Discover the impact of family influencer marketing campaigns in the UK and learn how to find the perfect partners for your brand.
UK family influencers represent some of the biggest accounts on today’s most popular social platforms. Accounts with massive followings can be found across Instagram, Facebook, TikTok and YouTube. But their impact isn’t felt in just likes and follows. Their content also makes a measurable difference in parent behaviors and buying patterns.
These influencers post highly personal content updates about their homes, their children and their family lives. They give people access to their everyday experiences, cultivating active communities that often share or source advice related to family wellbeing.