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Mainly, because they cannot offer the same or with the same value. Are there any drawbacks to including videos in the newsletter? Although including videos in newsletters is more beneficial than it seems, there are still certain drawbacks that can stop brands from using them. The best thing about it is that these drawbacks are not related to the engagement that this type of content can generate. Instead, they are subject to more technical aspects. Many email providers do not yet support embedded videos . The problem has a simple solution. Several publishers allow you to create newsletters with embedded videos. This means that both the algorithms used to detect the devices on which the email is displayed and the operating system are adapted to it. In some clients, the email allows the video to be displayed, while in others it does not finish loading.


The solution may be a link to the video, a GIF or a at&t email list screenshot of it. Creating a video takes time, money and work . Keep in mind that in order for the video to reach your subscribers in good condition, must be good. Videos are one of the digital contents that require the most work, and there are those who do not have that time. This is a type of content that requires some editing . It is not enough to record a video and share it in your email strategy. The editing and engineering process is what determines true success. There is an obvious creative requirement . And not everyone has the same ability to create a successful video that can go viral. And success is never guaranteed. Tips for incorporating videos into your newsletter It is a common misconception that when using videos in your newsletter, the video will automatically play from within the email itself.