Practical recommendations for setting up triggered email newsletters

[robiulhasan]

In order for trigger email newsletters to be as effective as possible, it is important to set them up correctly, taking into account the needs of the business and the characteristics of the target audience. Let's look at several key aspects that are worth paying attention to when setting up such newsletters.
1. Selecting appropriate triggers.
The main task when setting up trigger mailings is to correctly select the events indonesia phone number list that will activate the mailing. Here are some common triggers that can be used in different industries:
Registration on the site. This is a standard trigger that is used to send welcome letters with further recommendations on how to use the site or services.
Abandoned cart. In e-commerce, such a trigger reminds the buyer of the products they left in the cart. Often, such emails are accompanied by discount offers, which significantly increases the chance of completing the purchase.
Product Purchase: Thank you emails and offers of additional products or services based on previous purchases can encourage repeat business.
User inactivity. If a client has not visited the site for a long time, you can send a letter inviting them to return using personalized discounts or bonuses.