Titles also have an important marketing

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Suffice to say that this is not a step to be taken lightly. The most complicated thing in this discipline is not to distort the original title: it must evoke the content of the film and have a logical link with it, whatever translation we decide to give it.

dimension, they must be catchy and trigger curiosity and spain email list 5 million contact leads desire. It is therefore essential to use striking and easily understandable terms. In short, the audience must be able to imagine the scenario from the outset just by reading the title of the film. Indeed, to be ever more competitive, companies must diversify internationally and to do this, translation and localization services are essential. But what is their role? What are their differences? How do you know when to prioritize one over the other? This is what we will try to decipher in this article.



The same goes for marketing calls for tender , looking for service providers: your marketing experts are often bilingual, even trilingual, but are your customers? A professional translation of your response to their call for tenders into your clients' native language (whether German, Dutch, Italian or English) is therefore essential.



The cultural aspect is just as crucial, as the title draws on references shared by the target national audience, such as idiomatic expressions, wordplay, but also humor. The translator must also pay attention to the vocabulary used. READ ALSO Are the French reluctant to learn foreign languages? Some words may be taboo depending on the country and should therefore be avoided.