Sentiment
Hashtags often represent specific interests or communities. Tracking the sentiment associated with a hashtag gives you insight into what your audience cares about, likes or dislikes. Use this sentiment to identify hashtags that are likely to positively impact how your brand is perceived. It can also help you figure out if your content is resonating positively or negatively, enabling real-time optimizations to campaigns.
There are several different jordan business email list types of hashtags that you’ll be using in your social media content. Here’s why it’s good practice to track each one.
Location hashtags
Use location hashtags to scale your strategy internationally. Region-specific hashtags help you connect with your target audience in relevant locations. For example, if you’re a West Coast athleisure brand, you might use the tag #californiafitness.
Screenshot of Instagram Explore page displaying content the hashtag #CaliforniaFitness.
Event hashtags
If you want to incorporate industry hashtags, consider using event hashtags. You can use these tags when your brand hosts an event, attends a conference or if you’re posting about a national or international event (i.e. big sporting events). You can use these tags to live post, which can help generate traction around your event and increase reach and engagement on your content.
AfroTech Tweet with several event hashtags including #AfroTechWorld and #AfroTechWorld2022.