TikTok
Younger consumers drove (and continue japan business email list to drive) TikTok’s rapid growth. Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials.
For Gen Z especially, TikTok is more than a social network. It’s a search engine, a news source, a birthplace of culture and an online shopping mall. It’s the top channel for news and product discovery among the age cohort.
Community-driven social networks offer dedicated spaces for groups with shared interests. Unlike broader social spaces, these networks prioritize group discussions, along with direct interactions within specific, interest-based communities. These networks include:
Reddit
Reddit is a text-based social network made up of over 100,000 communities, known as subreddits, each with its own unique rules and culture.
The network’s audience tends to be younger, with nearly 70% identifying as male. While Reddit is often associated with its major subreddits—like /r/IAmA or /r/personalfinance—it also hosts active communities on a wide range of topics, from fitness to beauty and beyond.
Discord
Discord is a voice, video and text chat app used by over 300 million people worldwide. What began as a spot for gamers to congregate is now home to communities for all sorts of interests—from readers and equestrians to botanists. If a topic has enough enthusiasts, there’s likely a Discord server dedicated to it.