Universal principle of creating descriptions for products

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When creating a product description, the first thing to be guided by is the desire to provide useful and comprehensive information for a potential client. Whether it is a cake, a smartphone, a car or any other product, its description should always:

give an explanation – why this product is needed and how to use it;
indicate advantages over similar products;
have all the main characteristics : price, weight, composition;
be aimed at the target audience belarus company email list and written in its language;
have content confirming the information provided , i.e. reviews, certificates, etc.
It is also important to adhere to certain technical characteristics of the text, namely:

Maintain a certain volume. Usually, a product card uses a description of 500 to 1000 characters.
Maintain the structure of the product card: title, description, characteristics, reviews.
Use a unique description.
Optimize text for relevant queries.


An example of a well-written product card

Above you can see an example of a perfectly designed product card presenting sports shoes.

How to make a description original and interesting
For those who have never written product descriptions before, this task may seem quite simple. Talk about the advantages, note the characteristics, add a little creative imagination and, voila, you're done! But it only seems that way. In reality, even experienced copywriters cannot always come up with a suitable text right away. As for people without experience in such work, sometimes it may take more than one hour for a Word page to finally start filling up with some lines. However, don't be scared, we have prepared some tips that will help you direct your thoughts in the right direction when creating product descriptions.

Features and Benefits
Usually, sellers are well aware of the advantages of their product, but if you still find it difficult to identify its positive differences, then look at the technical specifications and try to translate them into human language.

For example, let's take a hair dryer with the following characteristics:

power – 2200 W;
number of speeds – 2;
Number of temperature settings – 3.
Next, we recall the target audience and its product usage scenario, think a little about what influences the purchase decision, and here, for example, is the description we can get from this: