Leadfeeder
The extension allows you to find out which users visited the site, while bots and anonymous visitors are filtered. If this system is integrated with Google Analytics, Mixpanel, then you can build an effective marketing and digital analytics system - collect data on the parameters of potential clients' visits to the page and summarize information for each organization.
Leadfeeder works based on data about network parameters (IP, cookies, etc.), as well as analysis of the probability of matching with data arrays (domains and legal addresses of companies).
Leadfeeder
Method of use. The manager rich people data package of company X visited a website where he looked at information about the products on offer. He did the same on the websites of other companies. Accordingly, we can conclude that company X is getting acquainted with the offers available on the market or is making a decision about a deal.
To speed up the movement of the counterparty through the sales funnel, there is the possibility of setting up targeted advertising.
Analogues: Whoisvisiting, Lead Forensics, VisualVisitor, can also be integrated into CRM as additional options (for example, HubSpot and others).
SimilarWeb
An application for analytical evaluation of Internet sites. With its help, you can get information about audience coverage, tools for attracting it, and methods of communication. The function of comparing your company's indicators with competitors is also available.
The information obtained with SimilarWeb is not always correct, especially if the application is used to analyze small sites. However, this software solution is suitable for obtaining information at the idea level, and it will be quite possible to make a decision based on this data. In the trial version, many indicators are not available to the user, the time of use is limited.
Thanks to SimilarWeb, you can quickly compare competitors and identify leading companies in the relevant niche, borrow effective tools for attracting the target audience online (benchmarks).
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