Discussing a problem increases visibility because it positions

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you as the solution before people realize they have the problem. When you post about a common dilemma your ideal customers face, it taps into a question they’re already looking for answers to. Even if they didn’t know they had this pain point, they will now see that you have a solution.

Ultimately, you need to have a deep understanding of your albania email list ideal customer and their frustrations. Create content based on their needs, not your own. When you solve their hidden problems, you become the expert they didn’t know they needed.

Maybe you’re selling a service rather than a product. For example, if you are a real estate agent and want people to care about selling homes in the suburb of Littleton, Colorado, you could create a post that reads “Littleton Locals – Do you feel like you’ve tried the market? All the restaurants in the center? Think again! Here are the top 5 new dining hotspots opening in 2024 that you need to book ASAP…”

The goal here is to position yourself as a local real estate expert. It addresses some of the misconceptions about limited dining options in the suburbs.

The key is to understand where your ideal customers are online and tailor your communications to each social media platform. This is not a copy and paste strategy.

On your Facebook page, simple text posts with a colorful background can grab attention and increase your reach. For example, Katie created a post to announce her new book—a short line letting many people know that the book was out.

On Instagram, Reels work best. For example, Katie created Reels to showcase three tools she uses every week that reduce social media stress and save hours in her clients’ workdays, with quick pointers to each tool on the screen. It makes people aware of time-saving tools they can implement.