How agencies can prove value to clients
Posted: Sun Jan 19, 2025 5:35 am
#1: Shift to value thinking
Katie identifies five key shifts that companies must make to laos email list embrace the value economy:
Redefine your reason for being. Sometimes, easy income doesn't provide real value. As difficult as it may be, if easy money doesn't fit the purpose of your existence or the value you provide, you need to say no to it.
Change the way you think. Being strategic often means choosing what not to do and what to do. Be brave enough to say “no” to opportunities that are not suitable for you. Although the economic situation is changing rapidly, we don't need to do everything.
Reimagine productivity. Develop from an emphasis on inputs and outputs to desired outcomes. For example, Katie doesn’t need to monitor whether Matter Seven’s collaborators are doing their jobs. If a draft of a due article doesn't show up, she'll know quickly. She doesn't need to watch them type. Evaluate whether the work is effectively delivering your intended value.
Ready to supercharge your marketing strategy?
social media marketing world
When you attend Social Media Marketing World, you'll receive professional training from your friends at Social Media Examiner and an unparalleled conference experience.
Katie identifies five key shifts that companies must make to laos email list embrace the value economy:
Redefine your reason for being. Sometimes, easy income doesn't provide real value. As difficult as it may be, if easy money doesn't fit the purpose of your existence or the value you provide, you need to say no to it.
Change the way you think. Being strategic often means choosing what not to do and what to do. Be brave enough to say “no” to opportunities that are not suitable for you. Although the economic situation is changing rapidly, we don't need to do everything.
Reimagine productivity. Develop from an emphasis on inputs and outputs to desired outcomes. For example, Katie doesn’t need to monitor whether Matter Seven’s collaborators are doing their jobs. If a draft of a due article doesn't show up, she'll know quickly. She doesn't need to watch them type. Evaluate whether the work is effectively delivering your intended value.
Ready to supercharge your marketing strategy?
social media marketing world
When you attend Social Media Marketing World, you'll receive professional training from your friends at Social Media Examiner and an unparalleled conference experience.