Neuromarketing: How Brain Research Helps in Promotion
Posted: Sun Jan 19, 2025 5:12 am
What is it? Neuromarketing is a study of brain reactions to advertising or product images. Its goal is to determine a person’s unconscious responses to the objects being demonstrated, since the decision to purchase is often made without a rational explanation.
What to pay attention to? Neuromarketing uses medical equipment for research: MRI machines, EEG, eye trackers, polygraph. However, companies can use neuromarketing methods without such procedures.
The article explains:
The concept of neuromarketing
Pros and cons of neuromarketing
Principles of Neuromarketing
Applications of Neuromarketing
Types of research in neuromarketing
Where to order research in neuromarketing
Neuromarketing tools
Neuromarketing methods for use in an online store
Books about neuromarketing
Frequently Asked Questions About Neuromarketing
5 Scenarios for Using Neural employment data paqckage Networks to Increase Website Conversion by 40%
Download for free
The concept of neuromarketing
This term seems both familiar and incomprehensible. The part that contains the word "marketing" is understandable, but the first half "neuro" is a bit confusing. Why is it used if there are traditional sales technologies?
For a person who encounters this concept for the first time, the first thing that comes to mind is something between anatomy and medicine. And this is true, the word or prefix "neuro" means nerve. Most people know this part of the word as part of complex words, such as neurosurgery, neurotherapy, and so on.
The concept of neuromarketing
Source: shutterstock.com
It is quite logical to assume that neuromarketing is related to the same field, that is, it is marketing, the work of which is based on the use of nerve endings of clients. In more understandable language, it is a series of actions that are related to the creation of a product and its promotion with the help of research into the reactions of the consumer brain.
The main goal of neuromarketing is to conduct experiments that result in the study of neuronal activity, after which the knowledge gained is actively used in marketing research for the benefit of a particular company.
From a practical point of view, this type of promotion is based on a thorough analysis of the irrational component of the consumer's decision. This is done in order to enhance the attractiveness of the organization's offers, advertising announcements, and other measures of influence on the senses of potential clients.
Read also!
"Cross-marketing: 5 examples and 8 mistakes"
Read more
It is important to note that neuromarketing research only concerns those human reactions that have not yet entered the awareness phase. This manifests itself at the physiological level and does not enter the thinking process. To make it clearer, let us analyze this point using an example. A person cannot always recognize the state of being in love, much less explain it from a rational point of view. But at the same time, such a feeling can be determined at the physiological level, namely, when the person in love sees the object of desire, his heartbeat and breathing quicken.
Therefore, the task of specialists includes the use of various types of neuromarketing in order to be able to track and measure emotional and cognitive processes in the human nervous system in response to any stimulating effect. This can be manifested through the movement of the pupils, changes in heart rate and breathing, skin moisture, brain neuron activity, and so on.
Many people may have a picture that resembles a consumer test that has passed a lie detector test. Deception in this case is impossible. The uniqueness of neuromarketing lies precisely in the fact that research conducted in this area allows us to obtain only truthful information about the feelings of a potential buyer in those cases when he sees an advertised product.
An ordinary person will almost never be able to fully control his natural biological reactions in order to deceive a researcher. There is only one drawback to this marketing method, and it is that it requires rather cumbersome equipment to study the effect. This fact is the weak link in the experiment under natural purchasing conditions.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
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What to pay attention to? Neuromarketing uses medical equipment for research: MRI machines, EEG, eye trackers, polygraph. However, companies can use neuromarketing methods without such procedures.
The article explains:
The concept of neuromarketing
Pros and cons of neuromarketing
Principles of Neuromarketing
Applications of Neuromarketing
Types of research in neuromarketing
Where to order research in neuromarketing
Neuromarketing tools
Neuromarketing methods for use in an online store
Books about neuromarketing
Frequently Asked Questions About Neuromarketing
5 Scenarios for Using Neural employment data paqckage Networks to Increase Website Conversion by 40%
Download for free
The concept of neuromarketing
This term seems both familiar and incomprehensible. The part that contains the word "marketing" is understandable, but the first half "neuro" is a bit confusing. Why is it used if there are traditional sales technologies?
For a person who encounters this concept for the first time, the first thing that comes to mind is something between anatomy and medicine. And this is true, the word or prefix "neuro" means nerve. Most people know this part of the word as part of complex words, such as neurosurgery, neurotherapy, and so on.
The concept of neuromarketing
Source: shutterstock.com
It is quite logical to assume that neuromarketing is related to the same field, that is, it is marketing, the work of which is based on the use of nerve endings of clients. In more understandable language, it is a series of actions that are related to the creation of a product and its promotion with the help of research into the reactions of the consumer brain.
The main goal of neuromarketing is to conduct experiments that result in the study of neuronal activity, after which the knowledge gained is actively used in marketing research for the benefit of a particular company.
From a practical point of view, this type of promotion is based on a thorough analysis of the irrational component of the consumer's decision. This is done in order to enhance the attractiveness of the organization's offers, advertising announcements, and other measures of influence on the senses of potential clients.
Read also!
"Cross-marketing: 5 examples and 8 mistakes"
Read more
It is important to note that neuromarketing research only concerns those human reactions that have not yet entered the awareness phase. This manifests itself at the physiological level and does not enter the thinking process. To make it clearer, let us analyze this point using an example. A person cannot always recognize the state of being in love, much less explain it from a rational point of view. But at the same time, such a feeling can be determined at the physiological level, namely, when the person in love sees the object of desire, his heartbeat and breathing quicken.
Therefore, the task of specialists includes the use of various types of neuromarketing in order to be able to track and measure emotional and cognitive processes in the human nervous system in response to any stimulating effect. This can be manifested through the movement of the pupils, changes in heart rate and breathing, skin moisture, brain neuron activity, and so on.
Many people may have a picture that resembles a consumer test that has passed a lie detector test. Deception in this case is impossible. The uniqueness of neuromarketing lies precisely in the fact that research conducted in this area allows us to obtain only truthful information about the feelings of a potential buyer in those cases when he sees an advertised product.
An ordinary person will almost never be able to fully control his natural biological reactions in order to deceive a researcher. There is only one drawback to this marketing method, and it is that it requires rather cumbersome equipment to study the effect. This fact is the weak link in the experiment under natural purchasing conditions.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded