Marketing strategy
Posted: Sun Jan 19, 2025 4:46 am
Now you can start building a marketing strategy that will allow you to achieve your final goals step by step.
Remember to choose different channels for disseminating information. It is important that each goal is covered by specific channels and methods for achieving it.
Without a strategy, the path is unclear and all actions will be chaotic. At the analysis stage, you will understand what worked and what did not. By adjusting certain steps, you can significantly improve the result as you develop.
Example of developing a plan for implementing a project promotion strategy
Create a plan that includes deadlines and all the resources needed to implement the strategy. A good method is to display the actions in the form of a Gantt chart. Companies manage to implement such a plan in a period of 6 to 24 months.
To do this, it is necessary advertising data package to divide and group all tasks, determine the deadlines and budget that will be needed for implementation.
This step will clearly illustrate when and what actions need to be taken.
Website development
Remember that no project, especially a startup, can do without a website. It can be considered a kind of online office that represents your project.
The marketer is involved in developing the prototype. He/she writes down all the components of the site, including creating a sketch to present the idea. The copywriter, who is engaged in packaging the meanings, also takes an active part here.
Next, the web designer begins to develop a design concept based on the data provided by the marketer and copywriter.
All this information is then sent to the developers who are responsible for the technical development of the site. Then testing begins to identify technical errors, and only after that can it be presented to visitors.
Ways to promote a project with minimal costs
Refer to your personal contact database
You and your employees already have a huge contact base that you probably haven't taken into account - your family and friends. If you share a link to your project with 50 people and ask them to spread it among their friends, you will already get traffic to the site. And from the invited people, there will definitely be someone who will be really interested in your project. As a result, you already have your own audience.
Understanding the customer
You will probably say that this task should be handled by a marketer. And you will be absolutely right. Well, what about you? How can you create a product without understanding who will need it? After all, before developing and launching the product, you were sure that someone would definitely need it.
Train people
You will have an advantage if you take care of your audience. Namely: shoot a video or create a cool infographic that presents your product. Sometimes it is difficult for a person to understand what he will actually get. And it will be good to show him everything visually.
What other ways can you do this? Make new acquaintances, as trite as it may sound, write guest posts.
Don't be shy
If you ask a businessman how his product can be useful to the world, you will be surprised how much he will talk about it. But if you suggest that he write to his friends so that they become his employees, most of them will shy away. It is important to be able to work with shyness and timidity, because establishing contacts is an important aspect of building and promoting a successful project.
Especially if you also have sufficient funding – the ability to communicate openly with people will be your great advantage.
Networking
Source: shutterstock.com
Be really helpful
If you have only a few clients, do not forget about them when trying to get a new audience. Your first clients should feel chosen. Do not forget to provide them with quality service, quickly resolve any problems that arise. It is important to give feedback.
It is better to look for new clients when you have established stable contact with the existing ones. Just imagine how destructive it can be for you if clients are unhappy or leave negative reviews about you and your work. Try to do everything to make them satisfied with everything.
It would be great if you asked your customers to leave a review of the work. This can be a very important factor in attracting new users.
Remember to choose different channels for disseminating information. It is important that each goal is covered by specific channels and methods for achieving it.
Without a strategy, the path is unclear and all actions will be chaotic. At the analysis stage, you will understand what worked and what did not. By adjusting certain steps, you can significantly improve the result as you develop.
Example of developing a plan for implementing a project promotion strategy
Create a plan that includes deadlines and all the resources needed to implement the strategy. A good method is to display the actions in the form of a Gantt chart. Companies manage to implement such a plan in a period of 6 to 24 months.
To do this, it is necessary advertising data package to divide and group all tasks, determine the deadlines and budget that will be needed for implementation.
This step will clearly illustrate when and what actions need to be taken.
Website development
Remember that no project, especially a startup, can do without a website. It can be considered a kind of online office that represents your project.
The marketer is involved in developing the prototype. He/she writes down all the components of the site, including creating a sketch to present the idea. The copywriter, who is engaged in packaging the meanings, also takes an active part here.
Next, the web designer begins to develop a design concept based on the data provided by the marketer and copywriter.
All this information is then sent to the developers who are responsible for the technical development of the site. Then testing begins to identify technical errors, and only after that can it be presented to visitors.
Ways to promote a project with minimal costs
Refer to your personal contact database
You and your employees already have a huge contact base that you probably haven't taken into account - your family and friends. If you share a link to your project with 50 people and ask them to spread it among their friends, you will already get traffic to the site. And from the invited people, there will definitely be someone who will be really interested in your project. As a result, you already have your own audience.
Understanding the customer
You will probably say that this task should be handled by a marketer. And you will be absolutely right. Well, what about you? How can you create a product without understanding who will need it? After all, before developing and launching the product, you were sure that someone would definitely need it.
Train people
You will have an advantage if you take care of your audience. Namely: shoot a video or create a cool infographic that presents your product. Sometimes it is difficult for a person to understand what he will actually get. And it will be good to show him everything visually.
What other ways can you do this? Make new acquaintances, as trite as it may sound, write guest posts.
Don't be shy
If you ask a businessman how his product can be useful to the world, you will be surprised how much he will talk about it. But if you suggest that he write to his friends so that they become his employees, most of them will shy away. It is important to be able to work with shyness and timidity, because establishing contacts is an important aspect of building and promoting a successful project.
Especially if you also have sufficient funding – the ability to communicate openly with people will be your great advantage.
Networking
Source: shutterstock.com
Be really helpful
If you have only a few clients, do not forget about them when trying to get a new audience. Your first clients should feel chosen. Do not forget to provide them with quality service, quickly resolve any problems that arise. It is important to give feedback.
It is better to look for new clients when you have established stable contact with the existing ones. Just imagine how destructive it can be for you if clients are unhappy or leave negative reviews about you and your work. Try to do everything to make them satisfied with everything.
It would be great if you asked your customers to leave a review of the work. This can be a very important factor in attracting new users.