Here is a different recommended format.
Posted: Sun Jan 19, 2025 4:25 am
A clean, self-explanatory graph, provided to us as an assist by the VOIS team.
Undoubtedly, these announcements are very interesting for brands for exactly the same reasons that collaborations with influencers are for them .
And in fact you can see Host-read ads as a sort of podcast version of influencer marketing .
In which both the scalability offered by Dynamic Ad Insertion sri lanka consumer mobile number list technology and the communicative power of the podcast host are combined.
But just because Host-Read Ads perform better doesn’t mean other podcast ads don’t work.
Spot Ads
Spot Ads are dynamic advertisements recorded by an external speaker .
These are therefore audio advertising messages pre-recorded by the brand or agency.
Particular attention during the recording phase is paid to developing the message so that it is in line with the podcast's way of communicating and with its audience .
This feature, as in the case of Host-Read Ads, can really make the difference between performing ads and ineffective ones.
The modus operandi for these ads is to record the ad once and then dynamically distribute it within the targeted podcasts via the advertising platform.
Each platform allows you to choose specific types of positioning , which are associated with a different CPM (Cost Per Thousand Listens) :
Pre-roll (at the beginning of the episode) ;
Mid-roll (halfway) ;
Post-roll (at the end) .
Typically the initial part of a content, more or less 25% of it, is considered the best to insert advertisements that reach as many people as possible.
Despite this reasoning, the auction for mid-roll ads tends to cost more than for pre-roll ads.
Undoubtedly, these announcements are very interesting for brands for exactly the same reasons that collaborations with influencers are for them .
And in fact you can see Host-read ads as a sort of podcast version of influencer marketing .
In which both the scalability offered by Dynamic Ad Insertion sri lanka consumer mobile number list technology and the communicative power of the podcast host are combined.
But just because Host-Read Ads perform better doesn’t mean other podcast ads don’t work.
Spot Ads
Spot Ads are dynamic advertisements recorded by an external speaker .
These are therefore audio advertising messages pre-recorded by the brand or agency.
Particular attention during the recording phase is paid to developing the message so that it is in line with the podcast's way of communicating and with its audience .
This feature, as in the case of Host-Read Ads, can really make the difference between performing ads and ineffective ones.
The modus operandi for these ads is to record the ad once and then dynamically distribute it within the targeted podcasts via the advertising platform.
Each platform allows you to choose specific types of positioning , which are associated with a different CPM (Cost Per Thousand Listens) :
Pre-roll (at the beginning of the episode) ;
Mid-roll (halfway) ;
Post-roll (at the end) .
Typically the initial part of a content, more or less 25% of it, is considered the best to insert advertisements that reach as many people as possible.
Despite this reasoning, the auction for mid-roll ads tends to cost more than for pre-roll ads.