To view the statistics of a Telegram channel, you need to click on the three dots in the corner of the screen (on Android) or “More” (on iOS).
Now you need to carefully study the following blocks.
General statistics
This section displays summary information for the last week:
number of subscribers and growth;
number of post views;
number of users with notifications enabled (as a percentage);
number of reposts.
This data can be used for the following tasks:
The number of subscribers and their growth can show a sharp jump in a short period of time. This may be due to the publication of a link to the channel on a popular resource, an active advertising campaign, redirection of traffic from YouTube, TikTok, a catalog of Telegram channels. Pay attention to the subsequent behavior of users. If they unsubscribe en masse, then it is necessary to reconsider the campaign strategy, perhaps the content is not interesting, or the advertising is too intrusive.
The total number of post views reflects users' interest in the channel's content.
Notifications. The higher british student data package this percentage, the more channel subscribers will see the information published in it immediately after posting. If this indicator is small, then this indicates that the channel is intrusive, that is, users try to limit contact with it. Perhaps you publish new content too often, it makes sense to pay attention not to the quantity of content, but to its quality.
The above indicator should be assessed in conjunction with other conditions, since some users turn off all notifications from channels, regardless of their content. This distorts the picture that marketers see in statistics.
The number of reposts also indicates interest in the content. The more reposts, the better.
Height
This section allows you to get more detailed information about the statistics of user growth for a selected period, which can range from 10 days to 3 months.
Subscribers
There are two graphs here that can be used to track the dynamics of user behavior on individual days. The red line is unsubscribes, the green line is subscriptions.
These broken lines allow you to evaluate the reasons for subscribing to or unsubscribing from a channel on the corresponding dates. So, if you have an increased number of unsubscribes on Friday, look at the publications made on that day and the day before. Perhaps at that time you posted content that was unacceptable to users and caused them to reject it.
Keep in mind that unsubscribing from a channel over time is a normal process. You should sound the alarm if users leave at once and in large numbers.
Notifications
Here you can find out on what dates subscribers turned on or off notifications from the channel.
The main focus of this section should be on the shutdown schedule. It allows you to understand what content caused a negative reaction from users and avoid such publications in the future. Keep in mind that the refusal of notifications may not be related to the content of the channel.
Notifications in telegram
Source: shutterstock.com
Views by hour
Here you can see how the dynamics of views changed by hour. One graph illustrates the situation for the current week, and the second for the previous one.
If the picture on both graphs is approximately the same, then they can be used to estimate the time of audience activity during the day. So, if the most views occur between 5 pm and 8 pm, then it is recommended to post new content on the channel at this time.
Views sources
In this section, you can evaluate the sources from which publication views come. The following metrics are available.
Subscribers – views from channel subscribers.
Groups – views in chats.
Channels – views of publications in third-party channels.
Personal chats – views in personal correspondence.
Search – views from users who found the channel through the messenger’s search engine.
URL – views from users who opened the post via a link.
Other.
The URL and Channels metrics allow you to evaluate the effectiveness of your advertising content. If you posted a link to your social media page or website, you can also determine the effect of these publications.
Personal chats and Groups show that users are sharing your content with other people. With a large number of views and reposts, you need to increase the amount of content that people want to share. Usually, this is useful and viral content.