THE BEST FROM MARKETERS
Posted: Sun Jan 19, 2025 4:14 am
What’s underneath : Wenbin Fang, the CEO and founder of Listen Notes, the largest podcast search engine, had his say. “This decline is a good thing. It’s the result of all those low-quality podcasts that were born during COVID, when people were discovering podcasting, trying it, and then abandoning their creations. What comes next is the golden age of podcasting . ”
The numbers to back it up : In 2022, over 25 million new episodes were published. What is decreasing are new podcasts created from scratch, not the activity of those that work. And this is also a consequence of Spotify's investment of over 1 billion dollars, which aims to absorb entire networks and create individual programs under its name.
Between the lines : The podcasting market today suffers taiwan consumer mobile number list from an overabundance in which few programs are truly quality. “Listeners have not even noticed that new podcasts in 2022 have decreased, because proportionally there are still few worth listening to ,” Fang said.
So, at the moment, podcast yes or podcast no? Does it make sense to create a new one? Does it make sense to invest in Podcast Ads on apps like Spotify?
These are questions we researched to create the new Marketers Insight of the month , on the Podcasting market .
This is a market research article in which we take stock of the situation, reveal the trends to follow and how to ride them to earn more.
Are you interested in reading it?
Log in to Marketers to unlock it
The 300 (tickets) are now gone : If you've been following along these days, you'll know that the Marketers World 2023 box office opened on Tuesday. We had 300 tickets at a single price. We had… the box office was stormed like it was a re-enactment of the Battle of Thermopylae. There are more seats available , but the price will start to increase in the coming days. The best time to decide is now
Here are the skills of the future (what Dario is studying today) : A question that is a timeless classic, an answer that, based on time, can certainly vary. "Dario, what would you do if today you started everything from scratch?" . He'll tell you
The Pro Path is now also available on mobile : The technology partner with whom we manage Marketers Pro has enhanced the mobile view for those with iOS (and will do the same by March for Android) . Now, if you are in Pro, even by accessing the app on your Apple device you will be able to study our Path. If you are not in, however, you are always in time to join us
Google Ads vs Facebook Ads? This is how you should choose : If you don't know which one to use to scale your business, we don't blame you. If you're one of those "Google always and in any case" or "Facebook wins, period" people , well, you'd like it to be that simple. Here we go into the matter in depth
THE STRATEGIC DATABAS
Working while traveling is hard, but at Marketers we have 3 rules to make it easy
What you are about to read is the result of our experience in the field.
The numbers to back it up : In 2022, over 25 million new episodes were published. What is decreasing are new podcasts created from scratch, not the activity of those that work. And this is also a consequence of Spotify's investment of over 1 billion dollars, which aims to absorb entire networks and create individual programs under its name.
Between the lines : The podcasting market today suffers taiwan consumer mobile number list from an overabundance in which few programs are truly quality. “Listeners have not even noticed that new podcasts in 2022 have decreased, because proportionally there are still few worth listening to ,” Fang said.
So, at the moment, podcast yes or podcast no? Does it make sense to create a new one? Does it make sense to invest in Podcast Ads on apps like Spotify?
These are questions we researched to create the new Marketers Insight of the month , on the Podcasting market .
This is a market research article in which we take stock of the situation, reveal the trends to follow and how to ride them to earn more.
Are you interested in reading it?
Log in to Marketers to unlock it
The 300 (tickets) are now gone : If you've been following along these days, you'll know that the Marketers World 2023 box office opened on Tuesday. We had 300 tickets at a single price. We had… the box office was stormed like it was a re-enactment of the Battle of Thermopylae. There are more seats available , but the price will start to increase in the coming days. The best time to decide is now
Here are the skills of the future (what Dario is studying today) : A question that is a timeless classic, an answer that, based on time, can certainly vary. "Dario, what would you do if today you started everything from scratch?" . He'll tell you
The Pro Path is now also available on mobile : The technology partner with whom we manage Marketers Pro has enhanced the mobile view for those with iOS (and will do the same by March for Android) . Now, if you are in Pro, even by accessing the app on your Apple device you will be able to study our Path. If you are not in, however, you are always in time to join us
Google Ads vs Facebook Ads? This is how you should choose : If you don't know which one to use to scale your business, we don't blame you. If you're one of those "Google always and in any case" or "Facebook wins, period" people , well, you'd like it to be that simple. Here we go into the matter in depth
THE STRATEGIC DATABAS
Working while traveling is hard, but at Marketers we have 3 rules to make it easy
What you are about to read is the result of our experience in the field.