Market analysis, including competitive analysis

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I will add the requirements that are put forward for the professional knowledge of the marketing director:


customer and target audience research,
positioning and differentiation from competitors, formation of a unique selling proposition,
building a unit economy, analysis and decision-making based on this tool,
advertising and promotion (including nepal company email list work on attracting traffic, working with creatives),
building a loyalty system and assessing customer satisfaction with a product or service,
sales support organization,
an understanding of modern tools used in marketing and promotion, including online (using current technologies and tools),
knowledge of the basics of marketing psychology.


The list of necessary competencies can go on and on, but the requirements already voiced above are sufficient for successful work in the position of chief professional marketer in a company.

In addition to professional and managerial skills, a marketing director must be results-oriented, have leadership qualities and the ability to work productively in a team.

Agree, this is quite a wide range of skills and knowledge for one specialist, but they are necessary for building high-quality marketing. Businesses that are not yet ready to invite such a specialist to the company's staff can use the services of a marketing agency that will help implement a systematic approach to promoting the business and attracting clients.