The Evolution of the Enjoyment Stage (And How to Ride Its New Potential)

[muniyaakter]

Introduction to tourism marketing: what it is, what it is for and what it leverages
You may have been looking for a hotel in that city you like so much, right?

Or a holiday destination to enjoy with friends and family. Maybe a sporting experience in that magical natural park…

Now, each of these research intentions is the reason for the existence of tourism marketing .

In practice, in fact, the main tasks of ukraine consumer mobile number list experts in this type of marketing consist of developing communications , testing strategies and implementing the channels necessary to best advertise a trip, a facility or a tourist experience.

The new tourism marketing: how to sell trips after the pandemic (the strategies of the Big) 1

There is plenty of room for more vertical specializations, of course, as in every market niche where marketing is applied.

Therefore, one often finds individual marketers who, often strategically since specificity tends to pay off, specialize in promoting specific destinations or certain tourist packages using specific means.

From classic online ads – on social media or search engines – to the more confidential emails , through organic content (always online) and offline initiatives .

The final “goal” is to fully satisfy the needs of different but identifiable tourist groups, and at the same time obtain a favorable economic return.

So far so good, right? This is the general line of conduct.

Inside, however, something broke…

The impact of Covid on the tourism market (from damage to recovery strategies of the strongest brands)
It was to be expected…

The associated lockdowns during the Covid pandemic, which made it impossible to travel between countries for a long time, were lethal for the sector.

So much so that it has generated a 74% drop in tourist arrivals worldwide and losses of 1,300 billion dollars compared to pre-pandemic standards (source: World Tourism Organization) .