Protecting our brand reputation

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But also SEO tools , such as SeoZoom or Semrush, can help you understand keyword positioning and produce new interesting content for your target audience ( Branded Content Marketing ) by analyzing and spying on your competitors.

Another useful tool for monitoring brand reputation is Rankur , a platform that allows you to measure the sentiment analysis of comments and reviews on your brand, monitoring the trend of customer ratings and opinions.

The brand reputation protection phase is where the company must vietnam mobile number list take the necessary measures to protect its online reputation .

Responding to negative reviews with professionalism and kindness is essential to manage critical situations and demonstrate to the public that the company is present and available to solve customer problems.

For example, in the case of untrue or abusive reviews, the company can request Trustpilot to delete the review if it is actually found to be false.

It is also important to manage any crises, providing assistance that meets customer needs and resolves problems efficiently .

For example, Marketers' customer care department is trained to patiently retrace each stage of the customer journey to trace and resolve their problem.

Remember: Social media presence and moderation are essential to protecting your brand reputation .