INTERACTIVE MARKETING COULD MOVE 55 BILLION DOLLARS IN FIVE YEARS
Posted: Sat Jan 18, 2025 9:45 am
Interactive marketing could be worth $55 billion (39 billion euros) in 2014 and represent 21% of advertising spending, as advertisers invest in new platforms, according to a study by the consultancy Forrester Research .
This research reveals that as advertisers face ebay data budget cuts and marketing spend comes under pressure to generate exceptional sales, they are heavily betting on new formats with cheaper prices.
"In the current economic climate, advertisers are reducing the flow, so they are much more focused on tools that generate immediate responses and sales," said the report's author, Shar VanBoskirk.
60% of respondents said they would cut spending on direct marketing to invest more in interactive, as part of a broader trend to achieve more results with less money.
"We'll see increased investment in customer relationships, store improvements, portals and things that don't get a lot of funding or are handled differently today," VanBoskirk concludes.
This research reveals that as advertisers face ebay data budget cuts and marketing spend comes under pressure to generate exceptional sales, they are heavily betting on new formats with cheaper prices.
"In the current economic climate, advertisers are reducing the flow, so they are much more focused on tools that generate immediate responses and sales," said the report's author, Shar VanBoskirk.
60% of respondents said they would cut spending on direct marketing to invest more in interactive, as part of a broader trend to achieve more results with less money.
"We'll see increased investment in customer relationships, store improvements, portals and things that don't get a lot of funding or are handled differently today," VanBoskirk concludes.