How to Convert More s with Effective Follow-Ups
Posted: Sat Jan 18, 2025 9:40 am
Reuters Institute for the Study of Journalism (RISJ) and the Craft agency wanted to report a more nuanced reality. Isya Okoué Métogo and Louise Faudeux, MediaLab of Information The mid-September Kaleidoscope report sheds light on the relationship of young people aged 18 to 30 (a portion of Generations Y and Z) in the United States, the United Kingdom and Brazil to information.
The objective: to better understand how young people define the austria phone number library news, how they interact with different forms of information and the role of platforms in their consumption of information. We discover that the younger generation has a completely different relationship with the news, through new definitions and a sometimes critical view, but that they are not disinterested in information. " Young people do not need to "search" for information, it often comes to them in bits and pieces, by chance. Algorithms and aggregation are as, if not more, important than conscious choices of content.
" Above all, the Kaleidoscope reveals a generation that does not fit into a box, and whose use of media depends on sociological, political or even geographical factors. Young people, a homogeneous mass or a kaleidoscope of contexts and motivations? This report aims to complement the Digital News Report by adopting a more qualitative research approach. One of the main questions is about the representativeness of “young people”. Can this group be described as a homogeneous mass ? In a sample of 72 participants, the RISJ then attempted to reproduce the broadest possible representativeness, both in terms of social class, education, ethnic origin, place of residence or level of trust in the media.
The objective: to better understand how young people define the austria phone number library news, how they interact with different forms of information and the role of platforms in their consumption of information. We discover that the younger generation has a completely different relationship with the news, through new definitions and a sometimes critical view, but that they are not disinterested in information. " Young people do not need to "search" for information, it often comes to them in bits and pieces, by chance. Algorithms and aggregation are as, if not more, important than conscious choices of content.
" Above all, the Kaleidoscope reveals a generation that does not fit into a box, and whose use of media depends on sociological, political or even geographical factors. Young people, a homogeneous mass or a kaleidoscope of contexts and motivations? This report aims to complement the Digital News Report by adopting a more qualitative research approach. One of the main questions is about the representativeness of “young people”. Can this group be described as a homogeneous mass ? In a sample of 72 participants, the RISJ then attempted to reproduce the broadest possible representativeness, both in terms of social class, education, ethnic origin, place of residence or level of trust in the media.