What is viral marketing?

[nurmohammadkhan]

In a world that is becoming increasingly digitalized, new marketing strategies have developed, especially favored by communication through social media . Why choose or not choose viral marketing as a strategy to increase brand awareness ? We will understand in this article.

We have already addressed the topic of unconventional marketing , focusing on the advantages of personalized communication . But what does viral marketing consist of ? How can we make it an effective tool?

Viral marketing is a form of communication based on the diffusion of cyprus phone data the advertising message by the recipient himself and sees its main application through digital channels. Its definition is attributed to Steve Jurvetson and Tim Draper who used the adjective viral in 1996 to describe the marketing strategies used for the development of Hotmail, whose success is linked to the diffusion of a digital word of mouth that spread rapidly just like biological viruses (source: onlinelibrary.wiley.com ).

However, viral marketing focuses much more on building an attractive and effective message, capable of arousing emotions that give rise to word of mouth among users, rather than simply promoting a product.