How to promote an online store
Posted: Sun Jan 12, 2025 6:54 am
If you have an online store or are just planning to create one, you need to realize the high level of competition. Therefore, you should ask yourself the question: "How will I promote my business and attract the target audience?" In this article, we will consider what needs to be taken into account when promoting an online store.
Recommendations for promoting an online store
Develop a strategy
A promotion strategy is a document that contains your moj database goals and specific steps leading to them.
To understand what to expect with your products/services and prices, you first need to carefully study the market and competitors. You also need to know your target audience and create a portrait of it.
Prepare for promotion
SEO is a continuous improvement of the technological component of a website. The basis is the initial basic technical optimization. Choosing the right platform for your online store from the very beginning will greatly facilitate this process.
Make an expanded structure
An expanded online store structure helps it appear for more search queries. The key is to create as many product pages as possible in the initial months of the site's operation. This will create a foundation on which product descriptions can be further improved and supplemented with text and images.
Add product rating and microdata
The presence of a rating on the site, provided that it is displayed correctly, makes the product snippet more noticeable. A snippet with a star rating will attract more attention and, accordingly, traffic than snippets without them. The rating can also play a key role in the purchase process.
Add reviews for products
In online stores, unlike offline stores where customers can touch, visually evaluate and try on products, customers have to rely on information provided by the seller and other customers. Customer reviews become necessary to assess the quality, size and materials of the products. They also serve as confirmation of the seller's reliability. For new products for which reviews have not yet been accumulated, it is recommended to post general reviews about the store on the product page via Yandex Metrica.
Connect the product views counter
When faced with a new product, the buyer may feel uncertain and doubtful. The views indicator on the product card helps to create the effect of excitement. Displaying the number of current views of the product can stimulate the buyer to make a purchase. The buyer will assume that the product is in demand and, therefore, is of high quality.
Add filters
If your product range consists of hundreds of products in different categories, the visitor will most likely not view all the products, but will simply scroll through several pages without finding what they need. Your task is to provide the buyer with all the important filters on the category page for easy searching.
Tell us about discounts
Price is one of the main criteria when choosing a product. A discount can encourage a user to buy, pushing the idea that you can buy the product cheaper. An incentive to make a quick purchase will be an offer of a discount if you:
Justify the discount, for example, by linking it to holidays.
Set a time frame for the discount by adding a countdown timer. Without a clear end date for the promotion, many shoppers will delay their purchase and then forget about it altogether.
Add a video review
Video content increases engagement. Any actions on the page have a positive effect on behavioral factors that are taken into account by search engines when determining the site's rating.
Make cross-linking
Internal linking in an online store not only helps with SEO, but also helps increase user engagement. For example, if a user is looking for a bed, they might be interested in a bedside table, and that can be recommended on the page.
Attach documentation to the product card
To ensure that buyers are fully informed, the product page should contain detailed information about the product. Buyers appreciate being able to review instructions and documentation associated with the product before making a purchase.
Connect online consultant
The chat on the website allows visitors to quickly get answers to questions related to delivery, sizes and composition of goods. For the convenience of users, it is recommended to place this information on the product card and in the top menu. However, not all questions can be foreseen in advance. In this case, it is worth adding a chat with an online consultant.
Recommendations for promoting an online store
Develop a strategy
A promotion strategy is a document that contains your moj database goals and specific steps leading to them.
To understand what to expect with your products/services and prices, you first need to carefully study the market and competitors. You also need to know your target audience and create a portrait of it.
Prepare for promotion
SEO is a continuous improvement of the technological component of a website. The basis is the initial basic technical optimization. Choosing the right platform for your online store from the very beginning will greatly facilitate this process.
Make an expanded structure
An expanded online store structure helps it appear for more search queries. The key is to create as many product pages as possible in the initial months of the site's operation. This will create a foundation on which product descriptions can be further improved and supplemented with text and images.
Add product rating and microdata
The presence of a rating on the site, provided that it is displayed correctly, makes the product snippet more noticeable. A snippet with a star rating will attract more attention and, accordingly, traffic than snippets without them. The rating can also play a key role in the purchase process.
Add reviews for products
In online stores, unlike offline stores where customers can touch, visually evaluate and try on products, customers have to rely on information provided by the seller and other customers. Customer reviews become necessary to assess the quality, size and materials of the products. They also serve as confirmation of the seller's reliability. For new products for which reviews have not yet been accumulated, it is recommended to post general reviews about the store on the product page via Yandex Metrica.
Connect the product views counter
When faced with a new product, the buyer may feel uncertain and doubtful. The views indicator on the product card helps to create the effect of excitement. Displaying the number of current views of the product can stimulate the buyer to make a purchase. The buyer will assume that the product is in demand and, therefore, is of high quality.
Add filters
If your product range consists of hundreds of products in different categories, the visitor will most likely not view all the products, but will simply scroll through several pages without finding what they need. Your task is to provide the buyer with all the important filters on the category page for easy searching.
Tell us about discounts
Price is one of the main criteria when choosing a product. A discount can encourage a user to buy, pushing the idea that you can buy the product cheaper. An incentive to make a quick purchase will be an offer of a discount if you:
Justify the discount, for example, by linking it to holidays.
Set a time frame for the discount by adding a countdown timer. Without a clear end date for the promotion, many shoppers will delay their purchase and then forget about it altogether.
Add a video review
Video content increases engagement. Any actions on the page have a positive effect on behavioral factors that are taken into account by search engines when determining the site's rating.
Make cross-linking
Internal linking in an online store not only helps with SEO, but also helps increase user engagement. For example, if a user is looking for a bed, they might be interested in a bedside table, and that can be recommended on the page.
Attach documentation to the product card
To ensure that buyers are fully informed, the product page should contain detailed information about the product. Buyers appreciate being able to review instructions and documentation associated with the product before making a purchase.
Connect online consultant
The chat on the website allows visitors to quickly get answers to questions related to delivery, sizes and composition of goods. For the convenience of users, it is recommended to place this information on the product card and in the top menu. However, not all questions can be foreseen in advance. In this case, it is worth adding a chat with an online consultant.