how do you develop this relationship?
Posted: Sun Jan 12, 2025 6:50 am
Well, for starters, traditional SEO involves your website and social media, usually content that is meant to be consumed quickly. If you have a SaaS product, you need to create educational content tha belarus phone data t will not only show your prospects that you are the right choice, but will also nurture that relationship with them further down the line.
This means creating eBooks , white papers, and tutorials, and maintaining an active online presence using long-form content and support across every channel. If a user has a problem with your product, they can’t wait.
2. Specific or broad keyword search
With a different sales cycle comes a different way to do keyword research .
Traditional product SEO tries to be as general as possible to capture all potentially relevant searches. However, when it comes to SaaS SEO , keyword research focuses on being specific.
This makes it necessary to target keywords as specific as possible, using different search intents to capture prospects at different points in the product search. Let’s say you have an article comparing your email marketing product to similar SaaS products. The target keyword, to fit the search intent and specificity needed, should be something like “ best email marketing software ” or “ best mailing list software .”
It is important to match your keyword to the search intent you are looking for. Throughout the sales cycle of a SaaS product , you get prospects looking for information, users who want to compare products, users who don't know they want your product yet, and users who are ready to buy.
You have to meet the needs of all these different perspectives.
This means creating eBooks , white papers, and tutorials, and maintaining an active online presence using long-form content and support across every channel. If a user has a problem with your product, they can’t wait.
2. Specific or broad keyword search
With a different sales cycle comes a different way to do keyword research .
Traditional product SEO tries to be as general as possible to capture all potentially relevant searches. However, when it comes to SaaS SEO , keyword research focuses on being specific.
This makes it necessary to target keywords as specific as possible, using different search intents to capture prospects at different points in the product search. Let’s say you have an article comparing your email marketing product to similar SaaS products. The target keyword, to fit the search intent and specificity needed, should be something like “ best email marketing software ” or “ best mailing list software .”
It is important to match your keyword to the search intent you are looking for. Throughout the sales cycle of a SaaS product , you get prospects looking for information, users who want to compare products, users who don't know they want your product yet, and users who are ready to buy.
You have to meet the needs of all these different perspectives.