Improving the social context is worthwhile
Posted: Sun Jan 12, 2025 5:27 am
Moreover, social marketing is a key business tool at a time like this when consumers are increasingly aware of their influence and increasingly attentive to issues of sustainability and ethical consumption .
This is thanks above all to the younger segments of the population – such as Millennials and Generation Z – who are fighting for the environment and workers and are trying to change things in their own small way, including through their purchases.
Just think that, for example, 90% of young Italians are willing to pay a higher bahrain phone data price to buy fashion products made in an ethical and sustainable way, which leads them to prefer Made in Italy, generally perceived as being of higher quality and more respectful of the supply chain (source: ilsole24ore.com).
Hence the commitment of companies in all sectors to adopt a Corporate Social Responsibility strategy – of which social marketing is an essential aspect – which takes the form of concrete projects and behaviors aimed at improving the context in which the company operates , with particular attention to the relevant social stakeholders.
Moreover, social marketing is a formidable communication element that brings significant benefits to companies that practice it in a convinced and sincere way.
This is thanks above all to the younger segments of the population – such as Millennials and Generation Z – who are fighting for the environment and workers and are trying to change things in their own small way, including through their purchases.
Just think that, for example, 90% of young Italians are willing to pay a higher bahrain phone data price to buy fashion products made in an ethical and sustainable way, which leads them to prefer Made in Italy, generally perceived as being of higher quality and more respectful of the supply chain (source: ilsole24ore.com).
Hence the commitment of companies in all sectors to adopt a Corporate Social Responsibility strategy – of which social marketing is an essential aspect – which takes the form of concrete projects and behaviors aimed at improving the context in which the company operates , with particular attention to the relevant social stakeholders.
Moreover, social marketing is a formidable communication element that brings significant benefits to companies that practice it in a convinced and sincere way.