Key figures for measuring the success of your online shop
Posted: Sun Jan 12, 2025 5:26 am
In addition to targeted measures within the framework of content marketing, targeted measurement of success is very important. This is the only way to determine whether your own activities are profitable or not.
evaluation of content marketing measures
How much return does your content marketing bring? How do you find out whether your content activities contribute to your goals? In our article we show you how you can measure success.
conversion rate
An important measurement is the conversion rate , i.e. the proportion of all visitors who carry out a desired action. At this point, don't just think about purchases, but also about the phases of the customer journey before them. For example, you can measure how many people sign up for the newsletter or download a product brochure after reading an article. Such micro conversions are important measurement data in order to gain the most comprehensive picture possible.
bounce rate, time spent & pages viewed
Another interesting metric is the bounce rate : how many visitors leave your website after just one page? It also includes the time spent on the website or the number of subpages viewed .
customer satisfaction surveys
Not all interesting and relevant values can be determined fully automatically. In this case, it is often a good idea to provide small surveys that ask, for example, how satisfied visitors are with a content or process.
At the same time, you have to live with a certain degree of uncertainty. There is no combination of metrics that will show you with 100% certainty where and how your content is working.
Example: A person clicks on your Facebook ad and buys something because they already got to know your shop through helpful articles. In the analytics, it looks as if the ad brought in the new business. But in fact, it was the content that created the necessary trust.
Find out more about this interesting topic in my article about content KPIs . Ultimately, it is important to approach this task with the right attitude: you want to inform your potential customers as best as possible and support them. If this is the benchmark for your content work, you are definitely on the right track.
Excursus: Amazon platform vs. own shop
Are you just starting out and wondering which channel you should use to offer your products and services? We want to help you decide whether it's worth having your own shop or whether selling solely through the established Amazon platform is sufficient.
We have already mentioned brands above that become synonymous with their offerings. Amazon is certainly an example of this when it comes to e-commerce. Many people look here first when they want to buy something. Nevertheless, it can still make sense to run your own shop (as well). What are the arguments in favor of having your own online shop?
You remain independent of the sometimes unpredictable changes in direction of a large platform.
You have the chance to stand out with your expertise and service . The e-commerce giant Amazon is one of the largest general stores in the history of mankind. In the jungle of offers, it is not always easy for customers to make the right purchasing decision. The range often seems chaotic and confusing. Small shops, on the other hand, can specialize and offer an individual service through their own online shops. A specialist shop for musical instruments, for example, could respond much more bc data india individually to the needs of its own customers, explain the products better and be available to answer questions. A giant like Amazon cannot do that because it does not "scale". Amazon's strength is quantity, not quality.
You can literally show your face with your shop by having expert consultants give a personal comment on a product or category. The key to this is the right content marketing for online shops.
Conclusion: Content Marketing for Online Shops
Let's summarize: In times of saturated markets and homogeneous offers, content marketing is the needle in the haystack that helps you stand out from the competition. The content should not only convince you to buy, but should cover all phases of the customer journey.
In the awareness phase, you should rely on social media, email and search engine marketing, and provide infographics and videos in an accessible manner. The consideration phase is about supporting potential customers with product descriptions, comparison tables, application examples and reviews. In the next, hot decision phase, you should offer the final icing on the cake for a purchase by providing detailed product information (e.g. descriptions, knowledge base, FAQ), information on payment and shipping conditions. But your work is not done there: The retention phase is about converting your customers into loyal fans by offering instructions, support and newsletters.
And don't forget to track your measures. This is how you will find your long-term recipe for success in content marketing for online shops.
evaluation of content marketing measures
How much return does your content marketing bring? How do you find out whether your content activities contribute to your goals? In our article we show you how you can measure success.
conversion rate
An important measurement is the conversion rate , i.e. the proportion of all visitors who carry out a desired action. At this point, don't just think about purchases, but also about the phases of the customer journey before them. For example, you can measure how many people sign up for the newsletter or download a product brochure after reading an article. Such micro conversions are important measurement data in order to gain the most comprehensive picture possible.
bounce rate, time spent & pages viewed
Another interesting metric is the bounce rate : how many visitors leave your website after just one page? It also includes the time spent on the website or the number of subpages viewed .
customer satisfaction surveys
Not all interesting and relevant values can be determined fully automatically. In this case, it is often a good idea to provide small surveys that ask, for example, how satisfied visitors are with a content or process.
At the same time, you have to live with a certain degree of uncertainty. There is no combination of metrics that will show you with 100% certainty where and how your content is working.
Example: A person clicks on your Facebook ad and buys something because they already got to know your shop through helpful articles. In the analytics, it looks as if the ad brought in the new business. But in fact, it was the content that created the necessary trust.
Find out more about this interesting topic in my article about content KPIs . Ultimately, it is important to approach this task with the right attitude: you want to inform your potential customers as best as possible and support them. If this is the benchmark for your content work, you are definitely on the right track.
Excursus: Amazon platform vs. own shop
Are you just starting out and wondering which channel you should use to offer your products and services? We want to help you decide whether it's worth having your own shop or whether selling solely through the established Amazon platform is sufficient.
We have already mentioned brands above that become synonymous with their offerings. Amazon is certainly an example of this when it comes to e-commerce. Many people look here first when they want to buy something. Nevertheless, it can still make sense to run your own shop (as well). What are the arguments in favor of having your own online shop?
You remain independent of the sometimes unpredictable changes in direction of a large platform.
You have the chance to stand out with your expertise and service . The e-commerce giant Amazon is one of the largest general stores in the history of mankind. In the jungle of offers, it is not always easy for customers to make the right purchasing decision. The range often seems chaotic and confusing. Small shops, on the other hand, can specialize and offer an individual service through their own online shops. A specialist shop for musical instruments, for example, could respond much more bc data india individually to the needs of its own customers, explain the products better and be available to answer questions. A giant like Amazon cannot do that because it does not "scale". Amazon's strength is quantity, not quality.
You can literally show your face with your shop by having expert consultants give a personal comment on a product or category. The key to this is the right content marketing for online shops.
Conclusion: Content Marketing for Online Shops
Let's summarize: In times of saturated markets and homogeneous offers, content marketing is the needle in the haystack that helps you stand out from the competition. The content should not only convince you to buy, but should cover all phases of the customer journey.
In the awareness phase, you should rely on social media, email and search engine marketing, and provide infographics and videos in an accessible manner. The consideration phase is about supporting potential customers with product descriptions, comparison tables, application examples and reviews. In the next, hot decision phase, you should offer the final icing on the cake for a purchase by providing detailed product information (e.g. descriptions, knowledge base, FAQ), information on payment and shipping conditions. But your work is not done there: The retention phase is about converting your customers into loyal fans by offering instructions, support and newsletters.
And don't forget to track your measures. This is how you will find your long-term recipe for success in content marketing for online shops.