yes, 58% of young people aged 16 to 21 are willing to spend more ;
Posted: Sun Jan 12, 2025 5:19 am
so are 61% of “millennials” (aged 22 to 35);
and the same 55% of people aged 36 to 54 ;
the percentage drops, but not by much, for “Baby Boomers” (aged 55 to 64): 46% of them are willing to pay more for a green product or service.
In the Pharma sector, moreover, the theme of sustainability is linked to that of the so-called cruelty-free , to which public opinion is increasingly attentive and sensitive. It is about overcoming, where possible, in vivo experiments , to move increasingly towards the in vitro modality .
Also interesting is the trend of experiments that are now bahamas phone data called in silico , that is, experiments conducted through computer simulations . According to Liesbet Geris, executive director of VPH (Virtual Physiological Human Institute), the FDA (which is the US agency that controls pharmaceutical regulation) is preparing for a future in which half of laboratory experiments will be conducted, precisely, through computer simulations .
So, here comes the fundamental importance of digital, which we will focus on in the next point.
2. Digital will be the first ally of our health
Digitalization is an unstoppable trend for all industries and, once again, Pharma cannot and must not be an exception.
and the same 55% of people aged 36 to 54 ;
the percentage drops, but not by much, for “Baby Boomers” (aged 55 to 64): 46% of them are willing to pay more for a green product or service.
In the Pharma sector, moreover, the theme of sustainability is linked to that of the so-called cruelty-free , to which public opinion is increasingly attentive and sensitive. It is about overcoming, where possible, in vivo experiments , to move increasingly towards the in vitro modality .
Also interesting is the trend of experiments that are now bahamas phone data called in silico , that is, experiments conducted through computer simulations . According to Liesbet Geris, executive director of VPH (Virtual Physiological Human Institute), the FDA (which is the US agency that controls pharmaceutical regulation) is preparing for a future in which half of laboratory experiments will be conducted, precisely, through computer simulations .
So, here comes the fundamental importance of digital, which we will focus on in the next point.
2. Digital will be the first ally of our health
Digitalization is an unstoppable trend for all industries and, once again, Pharma cannot and must not be an exception.